4 things we’re going to discuss during Wired Music Week
Asia’s biggest music conference is set to return from 7-10 March in Kuala Lumpur, welcoming industry professionals from around the globe. With the industry experiencing such exponential growth in Asia, it comes as no surprise that the conference is growing in popularity at an impressive rate. We will be attending this year’s conference to talk about a variety of topics, some of which you can find out more about below.
This year’s edition of the conference is expected to attract between 1,500-2,000 attendees from all over the globe, signifying a 60% growth when compared with last year’s attendance. Although relatively new, the conference has already made a name for itself as a great opportunity for budding producers and industry professionals to learn more about the electronic music industry on a global scale.
The digital heartbeat
Firstly, we’ll dive into the importance of maintaining a consistent presence in the industry, specifically through social media. Many artists fail to understand the importance of keeping their online presence active, even when they themselves are not available to post. The truth is, as soon as you allow your outlets to fall silent, you will begin to see a decrease in followers and your brand will lose relevancy as a result. With so many tools out there to help you stay active on social media, there is now no excuse to let your timelines fall silent. The digital heartbeat is a pattern that all producers should be following in order to generate the best results from social media.
We’ll also be talking about the importance of building equity for your intellectual property through data collection. Services like Fangage allow artists to interact with their fanbase in a much more efficient, worthwhile manner, paving the way for increasing brand loyalty globally. What we’ll look at is the importance of building a solid database to enable you to take your interaction with your fans to the next level. The truth is there are a multitude of tools out there that you should be making the most of in order to improve your relationship with your fans.
The social media x-ray
On the subject of social media, we’ll also look closer at the importance of creating stories that form a meaningful connection with your fans. The days of sales-pitch posting are over, now it is more important than ever to vary your content in an effective manner to grasp the attention of the reader. Often artists overlook the importance of representing themselves well online, and feel as if the only option is to show a reflection of their real self. This couldn’t be further from the truth, social media is simply a tool, use it to show the world any persona you choose.
We’ll also talk about the many rookie errors that artists make when using social media. From ineffective profile pictures to career damaging outbursts, we’ll cover it all and make sure that you don’t make the same mistakes that many others have in the past. By avoiding these rookie errors, you’ll be able to set yourself on the best path towards success, and will be able to use your social media to elevate your status rather than destroy it.
Wired Music Week is set to take place from 7-10th March at the Zouk Club in Kuala Lumpur, find out more here.