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How to establish a following on Musical.ly

Most often, producers are promoting their music on the likes of YouTube, Spotify, and Soundcloud etc. But in order to stay ahead of the market, you should be looking at upcoming platforms gaining a lot of attention for different demographics. Eg. Facebook was extremely popular amongst the younger generation and college students before more “mature” audiences began adopting it for their social media use. During this article, we’re going to discuss what Musical.ly is, and how you can establish a following on it. At first, many people initially dismissed it as a lip-syncing platform for kids. But having sold for a billion dollars, a lot of large figures within the music industry (including the major record labels) are taking their Musical.ly strategy very seriously. As an example, BUNT did a campaign on the platform for their song “Old Guitar”. Having gained loads of attention from the app, they saw their Spotify monthly listener count increase from 86k to 902k within a matter of weeks. Look at trending hashtags on the homepage One of the best ways to grow on Musical.ly is to look at trending hashtags for the day. This can be found on the discover homepage. As they have a large search volume, there is an extremely good chance of your content being discovered. Therefore, if it’s good, people will […]

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