How to effectively manage your social media team
Every artist will eventually reach a point in their career when they’ll no longer be able to manage their social media alone. Whether you decide to hand over your online presence entirely or still have access, you’ll need to effectively manage your social media team for the best results. Managing your social media through a team requires a great deal of planning, after all, your team must impersonate you. Your fans have to fully believe that every single one of your posts has come from you, otherwise, your platforms lose all of their validity. But what are the best methods for managing your social media team? In this article, we’ll take a look at some of the most important factors in managing your team.
Reviewing posts before publish
There are a number of applications out there that enable you to allow your team to create posts but can review their posts before publishing. This gives you an extra level of control and influence and gives the posts more authenticity. Even if you don’t want to be reviewing posts forever, this is a great way of training your team when you first get started and allows them to gradually understand your tone of voice.
One of these applications is called Statusbrew. It does require a monthly payment, but it is a great tool for managing your social media remotely. As you will undoubtedly be touring, this gives you a greater connection with your team who will likely be on the other side of the world at any given moment. It also makes sure that you are still in ultimate control, even when you are no longer writing your own posts.
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Manage your schedule
Buffer is a great way to keep control over when your posts are published. By creating a schedule for your Facebook, Twitter and Instagram posts, you keep a level of routine. By making sure that you have daily posts that go up at specific times, you ensure that your team is well-equipped to keep your social media accounts as active as possible. Buffer also allows you to add team members to your account and require them to submit posts for approval. This, once again, allows you to keep ultimate control over your outgoing content as a whole.
Mix up the content
While having a social media team to cover your promotions is ideal, you need to balance the promotional content with real honest posts. This is why retaining regular access to your social media is so important. It may sound simple, but particularly when posting on Twitter, writing about a flight delay or your love of a specific food is a great way to entertain your audience and add legitimacy. Too much promotional content will soon lose the interest of your audience, and it is honest tweets that give legitimacy back to your brand.
Engagement with fans
It is also important to make sure that your team is engaging with fans on your behalf, but always find the line between deception and truth. For example, if a fan sends a heartfelt essay about something very personal, getting your team to respond on your behalf is risky if you are ever found out. When your team engages with your fans it is much better to encourage them to respond to shorter messages simply by ‘liking’ the post. Alternatively, you could ask your team to respond with emojis like hearts etc to show gratitude for their support without being overly deceptive.
Make sure your team understands you
Don’t underestimate the importance of working closely with your social media team. They are representing you and voicing your brand to the world, it is incredibly important that their posts represent you in the best possible light. Otherwise, your team may be doing you a disservice. Make sure that your team’s posts are as authentic as possible by allowing them to understand you and your motives. Authenticity is key as you don’t want your fans to suspect that the posts they follow closely online aren’t being posted by you. In reality, the posts become a lot less interesting to fans once they realise that it isn’t their idol who posted them.
Managing your social media team is incredibly important. Your social accounts play an integral role in sharing your brand with the world, from generating increased streams to selling merchandise. Your posts are the window to your soul, meaning that they must be fine-tuned to perfection in order to generate the best possible results. If you don’t have a quality team managing your social media, your content won’t receive the interest it deserves, and you’ll struggle to make a real impact. For this reason, always make sure to keep track of your analytics. If you employ a social media team and suddenly see a decrease in engagement, you should question whether you made the right choice. Keep a close eye on your statistics to ensure that things really are moving in a positive direction. Although hiring a social media team is great for taking the pressure off of you, make sure that the team you hire has the abilities to really encourage maximum engagement across your channels. Once you have a social media team that understands your brand and encourages great engagement, you will be free to focus entirely on the core of your career, the producing music and performing around the world.