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How to keep your audience entertained through Twitter

Twitter differs widely from most of the other social media platforms out there. The site is much more driven by opinions and much less visual than Instagram meaning that your strategy should differ somewhat. Ever since the platform’s character limit was doubled from 140 to 280, users have had much more chance to express themselves through written text. This is great for marketing as it gives you a larger space to deliver your content and more freedom to be creative and open up to your audience. Debate and opinion are what makes Twitter unique and many artists are slightly more honest with their opinions on the platform than they are elsewhere. This means that Twitter is a much more real platform for artists to express themselves, enabling fans to see a different side of their favourite stars, promotion aside. But what does it take to really get the most out of Twitter as an artist? We’ve taken a deeper look into some of the main do’s and don’ts to adhere to in order to achieve success on the platform. One of the most important things to remember about Twitter is the importance of being conversational. A fake exterior is not something that bodes well with Twitter users, so try not to allow your personality to appear forced in any way. […]

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