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The importance of livestreaming for artists

As the usage of social media has increased in recent years, so has the value of online marketing. While there are many tools out there in order to further expand brands online, one of the major options to quickly increase your following is the use of livestreaming. What used to be a complicated process has in recent years been made extremely easy, with most social media platforms including Facebook, Twitter and Instagram now offering livestreaming as an in-built option. However, while many major festivals utilize livestreaming as part of their coverage, relatively few artists take advantage of the opportunity themselves. We want to take a look at exactly why livestreaming can be beneficial for artists, and why it should be a part of your marketing strategy. Q&A One of the most beneficial options for livestreaming is to host a Q&A. With unlimited possibilities for fan interaction, hosting a Q&A is one of the quickest ways to drive fans to your profile in a matter of minutes. Particularly if you have an upcoming release or big show planned, answering questions on a livestream is a quick way to draw publicity, especially if you are willing to give out information that may not previously have been available to the public. It is also a great method to connect with your fanbase on […]

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