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Marketing tips that the EDM industry can learn from Gary Vee

Gary Vaynerchuk, or “Gary Vee”, is somebody that is highly respected within the wider entertainment industry. Regularly speaking to the likes of Logic, Krewella & T-Pain, he has been able to use his following to instil respect, gratitude, and self-awareness into his core fans. But despite all of the motivational content he puts out, Gary Vaynerchuk is also a prominent user of social media. With tens of millions combined followers across his social networks, Gary has been able to deploy attention where it matters the most: his consumers. In this article, we’re going to break down some of his marketing strategies, and how they can be applied to the music industry in order to propel your career towards the top tiers of EDM. Throughout the past few decades, there have been numerous business opportunities that have propelled companies towards billions of dollars in revenue. For example, in the early 2000s, Amazon spent the majority of their marketing budget on Google AdWords. Consequently, they became one of the biggest companies of this current era due to the fact they were able to deploy their dollars where the consumer spends their time. In a similar fashion, the Facebook targeting platform has allowed companies such as Wish to enter the Top 20 in the App Store, and generate several billions of dollars during […]

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