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Social commenting to make a hit song

Over the past few months, we’ve seen multiple figures within the industry complain that the music industry is no longer profitable, and they wish it could go back to how it used to be. In reality, it’s more profitable than ever before. With brand partnerships and Facebook advertising for events taking centre stage, it comes as no surprise that we’re undergoing a shift in the landscape of social media and the overall entertainment industry. Therefore in this article, we’re going to discuss how to use relevancy and social commentating as a way to build your fanbase and create a hit song. Over the past few years, multiple musicians/producers within the entertainment industry have “popped” simply because they were in the soundtrack of an influencers YouTube video or collaborated with them on a project. After all, they were strategic and placed their tracks where the attention of the end consumer was. In order to achieve something similar, I suggest mapping out a list of video genres that your music would suit. For example, tropical house music works great with travel videos in a tropical destination. Then, get in contact with several hundred influencers offering to use your music in their videos. If the piece of content goes viral, your music does as well (think of “Black Beatles” by Rae Sremmurd as […]

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