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As an artist, a lot of the content you share will originate on your phone. Particularly on tour, much of what you share with the world will be photos taken on your device. In the world of marketing, there is nothing worse than content that is of a low quality. Low-resolution images will negatively [...]
Music production is a long and tedious process. Writing a song can take anywhere between 2 weeks to 2 months. But while artists aren’t releasing music, keeping fans’ interest engaged can sometimes be difficult. However, as a music producer, your music isn’t the only content you can offer your fans. With the ability to [...]
With many producers in the music industry having relatively small budgets for marketing their artistic brand, it comes as no surprise to learn that they are unable to spend thousands of dollars every single month simply on marketing. During this article, we’re going to discuss some effective ways to market your artistic brand, and [...]
Putting together an effective Instagram strategy is vital for artists due to the sheer level of potential the platform offers for expanding your reach. Many focus on the visual content they upload to Instagram and neglect the written copy that accompanies the images, which is a huge mistake. Not only do your captions build [...]
One of the most commonly asked questions by artists is how to increase excitement ahead of the release of a track or album. This can be a difficult task, especially if you haven’t yet amassed a large worldwide fanbase. One of the newest tactics for generating interest around a release is the pre-save feature, [...]
In a previous article, we discussed the importance of using the pre-save feature on Spotify, Apple Music and Deezer to create anticipation around a specific release. By allowing users to pre-save your track or album you create the perfect opportunity for gaining limited access to your fans’ Spotify accounts, enabling you to insert your [...]
With social media now playing an active role in the careers of producers, it is often a great point of focus for artists looking to improve their visibility on a global scale. While many aim to grow their numbers and achieve as much exposure as possible, they use tactics specifically devised for promoting sales. [...]
Pre-save campaigns through streaming services are undoubtedly one of the very best ways to drum up excitement ahead of the release of a track or album. Allowing you to ensure that your most dedicated fans receive your new music instantly, the feature is a great method for generating an increased volume of streams and [...]
As a producer, you’ll always have to play a role in the content you distribute. Whether you’re at the start of your career and must create everything yourself, or you’re fully established and need to direct others to create on your behalf, content is something that should always be part of your artist strategy. [...]
So your biography is written, your press shots have been approved, and your social media accounts are good to go. But being a producer of DJ in 2018 is about so much more than just building your fanbase, and the hardest part - for even the world’s biggest superstars - comes in learning how [...]
The debate about whether social media posts should be automated is one that has gone on for years. With each side having very reasonable & valid arguments, it comes as no surprise to learn that the majority of producers within the electronic music industry have conflicting ideas as to what will work best for [...]
Making a sustainable career from DJing relies on a lot more than just your mixing skills and track selection; you’ll also need to know how to promote yourself as a brand. Social media is one of the most important tools you can use to build your career. Whether it’s using it to get bookings, [...]
When starting your career as an artist, you will find that most of your promotion has to be self-published. This is everything from social media posts to email newsletters, and with so many outlets to cover; it can be tiring and stressful to manage all of the content yourself. There will come a time [...]
Have you ever looked at an iPhone, and wondered how Apple manage to sell so many? Have you ever wondered how Apple are able to brand themselves so well to a point in which they’re able to charge thousands of dollars for a phone? Apple’s marketing department is filled with creative geniuses which are [...]
In order to really gain a huge volume of votes, you must reach out to as many fans as possible and encourage them to vote.
With most producers using streaming as their primary source of income, many seem to overlook the possibility of sync placements of their music within TV and film. However, these placements can be extremely lucrative when successful. Whether it’s a movie, video game, film trailer, or TV show, licensing your music to media companies can [...]
Have you ever wondered how a piece of content goes incredibly viral within a matter of hours? Have you ever wondered how memes rise to the top of the internet and become celebrated worldwide? If you have any type of question regarding virality on the internet, Reddit is probably the answer. No matter how [...]
Sales within the music industry is a topic that’s certainly not talked about enough within the EDM community. Despite all the great branding that’s regularly exhibited on social networks, the majority of musicians aren’t great at sales in the slightest. After all, most people seem to consider “check my song out on Spotify” a [...]
A lot of producers want to collaborate with the best of the best. They want to get in amazing Spotify playlists, big YouTube channels and play the biggest shows and festivals around the world. However, the vast majority of the time, they have absolutely no idea how to go about getting collaborations in a [...]
Amazon Alexa, Google Home, Apple HomePod. They have one thing in common: they are the way in which consumers will search over the coming years. With Alexa overtaking the likes of Facebook, Spotify, Instagram (and many others) as number one in the app store around the world, it is undeniable that voice is beginning [...]
