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Brand partnerships can bring an abundance of growth to your career in many ways. By collaborating on projects with brands, you and your content will be exposed to a variety of crowds. Collaborating with a brand will not only propel the brand to achieve more exposure but will also do the same for you. [...]
So your biography is written, your press shots have been approved, and your social media accounts are good to go. But being a producer of DJ in 2018 is about so much more than just building your fanbase, and the hardest part - for even the world’s biggest superstars - comes in learning how [...]
Social media usage is constantly increasing every single day. With more and more people generating significant incomes from their content, it’s about time that we revealed the secrets of how to make money from your content. Whether you have 1,000 followers or 100k, this applies to you - so take notes and execute on [...]
Streams and shows are two ways to make some money as an artist, but have you ever thought about merchandise? Your logo on a t-shirt! Your own beanie! Stickers, buttons, tote bags, socks… It may sound amazing, but why would someone want to wear your brand? Join Moon Jelly now to learn how to [...]
We’ve all acknowledged that touring, releasing music, even making music comes at a price that often may be a bit too high, but what if there was a way to ease those costs? Brand sponsorships can benefit an artist in many ways, especially when it comes to filling your wallet and pushing you into [...]
Over the past couple of years, Marshmello has undoubtedly become one of the biggest EDM superstars of our generation. With billions of views, Spotify streams, and collaborations with A-List celebrities, it seems as if there is no stopping the growth of this talented producer. Having established his brand and become internationally recognized by people [...]
As one of the industry's most established artists, Armin van Buuren has retained an influential position in the industry for a much longer period of time than many of his fellow musicians.
Over the years, an artist’s image has become an increasingly important aspect of their branding. Gone are the days when DJs could simply show up to their sets in all-black clothing. Now, having the right image is much more vital than ever before. With so many examples of artists using their clothing and appearance [...]
As an artist, selling merchandise is a vital part of your career. Whether you choose to create a huge store with a wide variety of items for sale or to simply sell one t-shirt displaying your logo, your merchandise store can provide a great source of revenue. Although it is vital to host a [...]
Given the rise of the internet, consumers have been able to control the type of media they consume now more than ever. As a result, learning how to properly market yourself as an artist will play an integral role in your brand’s overall growth and success. You’ll need to understand the different marketing avenues [...]
"Dear Anjunafamily, We’re here today to discuss hats. Hats protect your head from dangerous ultraviolet rays. This summer, wear a hat. And the hat we recommend? An Above & Beyond hat, exclusive to our top fans on Spotify. Yours sensibly, Above & Beyond" [...]
Pop star and streetwear icon Justin Bieber has proved in recent years that owning an influential clothing line is integral to the growth of an artist, and their ever-expanding fan base. Though, perhaps not even the 24-year-old could have predicted the impact his ‘Purpose’ tour would have on contemporary fashion. Of course, merchandise has [...]
As far as artist merchandise was concerned, a tee packed with tour dates was long considered the ultimate collector’s badge of fandom. Whilst musical debates raged on, the consumer was always in possession of the secret weapon… “Yes, but did you see the (Insert Location) gig?”, with a cotton-blend product to back their point. [...]
The distribution of artist merchandise has always been an integral aspect of the music industry. As it gives fans the opportunity to represent their favorite artists through clothing, understandably the industry has been growing exponentially year after year. An artist who owns perhaps one of the electronic music industry’s most influential clothing lines is [...]
One of the most important factors to consider when designing your logo, is how such an image reflects on your brand. What does it say about you? And how can the style of a logo create an instant impression of your music, and what fans can expect to hear from your productions? Modern DJs [...]
American rapper, singer and songwriter Pharrell Williams is undoubtedly one of the most powerful musicians in the world. Having released highly successful tracks both as a solo musician as well as part of The Neptunes duo and band N*E*R*D, he has had a staggeringly successful career. As well as music, Williams has a huge [...]
Fashion is undoubtedly a key part of today’s society. With the likes of Kanye, Pharrell, and many more releasing their own clothing line, it was just a matter of time before Tyler The Creator created his “Golf Wang” product range. Encompassing everything that we love about the fashion industry, he is giving fans the [...]
Perhaps one of the key points to consider when looking to grow your enterprise is your merchandise range and how merch sales can lead to both an increased bank balance (which can be used to fund other areas that will profit your career, such as expensive PR campaigns), and increased exposure as an artist. [...]
Over the past few years, influencer advertising has become a lot more prominent within the modern economy. With more and more brands working on campaigns with social media influencers, it is widely recognized that this form of promotion can massively drive traffic and sales towards a product. Therefore in this article, we’re going to [...]
Artists within the music industry have seen revenue streams change dramatically in recent years. The rapid decline in music sales as a result of widespread streaming mean artists have been forced to source revenue from other avenues. Selling merchandise can be a lucrative activity, but only if conducted in a strategic manner. It is [...]
