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Twitch is undoubtedly one of the biggest social media platforms right now. Enabling the ability for influencers to play video games and create a full-time income from their passion, the phenomenon of e-sports has certainly taken over the entire world. With multiple stadiums being sold out for e-sports events, and the activity gaining a [...]
Habits are definitely an essential part of our lives. Influencing both our time at home and in the workplace, they help to dictate our actions and natural behaviors. In this article, we’re going to discuss some great habits to help improve your music career. Time management Firstly, effective time management is absolutely crucial to [...]
As an artist, a lot of the content you share will originate on your phone. Particularly on tour, much of what you share with the world will be photos taken on your device. In the world of marketing, there is nothing worse than content that is of a low quality. Low-resolution images will negatively [...]
Music production is a long and tedious process. Writing a song can take anywhere between 2 weeks to 2 months. But while artists aren’t releasing music, keeping fans’ interest engaged can sometimes be difficult. However, as a music producer, your music isn’t the only content you can offer your fans. With the ability to [...]
Brand partnerships can bring an abundance of growth to your career in many ways. By collaborating on projects with brands, you and your content will be exposed to a variety of crowds. Collaborating with a brand will not only propel the brand to achieve more exposure but will also do the same for you. [...]
Imagine you’re a record label A&R. A producer you’ve never heard of sends you an email. The subject line says “sign me to your label”, and the body of the text is simply a Soundcloud link. You immediately delete it because the sender has no regard for email etiquette. A lot of producers within [...]
Emotional intelligence is something that is one of the most important traits that somebody in the music industry can have in order to improve their chances of success. Being able to manage emotions, and use empathy effectively is something that the most talented of people are able to use to their advantage. By understanding [...]
One of the key components to succeeding as a producer these days is your ability to network. Making connections can help you unlock doors that your music sometimes cannot, and by having friends in high places, your name will soon spread through the industry. Getting to know other producers and people in the same [...]
In the music industry, it can be pretty difficult to get things done. With a long schedule of items to accomplish, productivity & a strong work ethic can often be extremely hard to obtain. In contrast, some people are able to work extremely efficiently so that they’re able to become a step closer to [...]
Putting together an effective Instagram strategy is vital for artists due to the sheer level of potential the platform offers for expanding your reach. Many focus on the visual content they upload to Instagram and neglect the written copy that accompanies the images, which is a huge mistake. Not only do your captions build [...]
Social media Marketing is becoming a lot more important for music producers lately. Even if your music is great, it won’t reach anybody without the correct and most effective distribution methods. But simply creating a profile and waiting for the followers to come is not a viable strategy for anybody truly desiring success. Instead, [...]
One of the most commonly asked questions by artists is how to increase excitement ahead of the release of a track or album. This can be a difficult task, especially if you haven’t yet amassed a large worldwide fanbase. One of the newest tactics for generating interest around a release is the pre-save feature, [...]
In a previous article, we discussed the importance of using the pre-save feature on Spotify, Apple Music and Deezer to create anticipation around a specific release. By allowing users to pre-save your track or album you create the perfect opportunity for gaining limited access to your fans’ Spotify accounts, enabling you to insert your [...]
With social media now playing an active role in the careers of producers, it is often a great point of focus for artists looking to improve their visibility on a global scale. While many aim to grow their numbers and achieve as much exposure as possible, they use tactics specifically devised for promoting sales. [...]
Social media return on investment (ROI) is heavily debated within the music industry. Is it worth the amount of time spent? Can it make your brand bigger? What benefits does it actually provide? Those are all questions that we’re going to cover in this article. First of all, what is a return on investment [...]
Do you use Instagram videos in your marketing? With the social media app's new feature, IGTV, now in full flow, here is what you need to know about successfully using the platform for marketing purposes. Set up your channel Videos must be in vertical or portrait mode. The ideal size ratio is 9:16, but a [...]
Pre-save campaigns through streaming services are undoubtedly one of the very best ways to drum up excitement ahead of the release of a track or album. Allowing you to ensure that your most dedicated fans receive your new music instantly, the feature is a great method for generating an increased volume of streams and [...]
Introduced just last year, IGTV has already made a huge impact on the marketing industry. Built as an aspect of Instagram’s platform, the service allows users to upload vertical videos of up to 10 minutes in length, or 60 minutes if you have a verified or popular account. IGTV provides even further opportunities for [...]
As an artist, you’ll find that you will consistently be receiving messages from your fans. One of the biggest difficulties in scheduling your day is finding the time to respond to these messages. While many messages may simply be declarations of support that do not require a written response, but simply an emoji or [...]
Messenger bots are one of the most useful technological advances in recent years for marketing. With the ability to advertise your releases and connect with your fans, bots provide the ability to advertise your content in a much more organic fashion. Bots can perform a number of activities, from gathering email addresses to responding [...]
