The importance of a great database
With the wide range of social media platforms now available to us, how much of your audience do you actually have information on? Imagine being someone with a huge following on platforms such as Instagram and Twitter, but just like MySpace and Vine, you hear that they’re shutting down. What now? What happens to your audience? Worry not, you haven’t just lost all of them that easily. Databases are here to help you. Although managing and building a database may sound difficult, with applications like MailChimp, Fangage, SparkPost, and more, gathering together your database has never been more simple.
Emailing with Sparkpost
SparkPost is one of the many sites that specializes in database email marketing, which benefits you as a growing brand. Sparkpost has mentioned how prominent people like Barack Obama and his campaign team had also discovered how a “personal tone” via email with them was the perfect way to get some brand engagement. Transactional email benchmark reports reveal the effectiveness of your emails and how users interact with the message. The goal is to enhance the customer’s experience by having data-driven benchmarks, while also giving tips and practices on how to improve user engagement, conversion, and growth. As a company, Sparkpost has noticed how email integration is so key for any sized website or application. While also giving the ability to customize emails, they also offer dynamic and personal email templates to tailor individual or group messages.
Grow with your “second brain”
On the other hand, MailChimp likes to refer to themselves as “a second brain” as they manage databases and believe in being an “experienced marketing automation provider” that can scale with anyone on their journey of growth. MailChimp also allows you to track your performance by being able to track how many people open your email campaigns, seeing in detail what interested your audience the most. A statistics report is also provided which gives you insight into what you may need to improve or encourage with your brand and content. You are also given the ability to check out individual reports after each email and you’re able to monitor your audience growth, engagement, and more to really enhance your brand as you grow larger. MailChimp works with three main advertising channels which include Instagram, Facebook, and Google to help you reach all aspects of your audience. They feature you on timelines on these platforms to expand your audience, while also leading them to you to increase your overall database as well. Offering reports and customized tips for improvement are just some features that MailChimp offer to please the relevant audience.
Entertainers created Fangage
DJ Sam Feldt, as an entertainer himself, has experience with struggling to form more of a connection with his ever-growing audience, which led him to create Fangage. Keeping the idea of trying to take control of fans and their data, Fangage quickly became the convenient, informative application it is today. The founders of Fangage have worked in a manner where they realize the importance of security as well and ensure that only you and people on your team can get access to all the data needed to move forward. Features offered by Fangage were all created by influencers such as the creators of the company, as they recognized the tools needed in creating the best database possible. Fan relationship management (FRM) is a feature which allows you to manage individual plans through the portal. Fangage can also lead your audience from their platform to your social media sites to follow you in order to unlock content. Not only does that help you with engagement, but also helps you to grow on various social channels whether it be Instagram or Spotify. You’re also able to customize campaigns and engage with your audience via email and/or text. To narrow down your content more to cater to your audience, Fangage also informs you of trends and popular content to help you with your next post. Fangage has summed up their plan with brands and influencers using the application in three easy steps:
- They create a convenient and visually appealing portal for your audience
- You consistently create exclusive content
- They work to make your audience “love you more than ever”
Databases will not only benefit you by gathering your audience in one location but will also help you to get insight on your audience and the content you must feature to cater to them. Databases will also help to expand your audience and seeing that entertainers had to create a platform like Fangage, it is clear that databases are vital to your growth as an entertainer. Using even just one of these platforms will help to propel your career with the various features each of them offer.