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The importance of collaborating with Twitch streamers

Twitch is undoubtedly one of the biggest social media platforms right now. Enabling the ability for influencers to play video games and create a full-time income from their passion, the phenomenon of e-sports has certainly taken over the entire world. With multiple stadiums being sold out for e-sports events, and the activity gaining a cult-like following online, it’s certainly something worth paying attention to. In this article, we’re going to discuss the importance of the platform, and how it can potentially benefit your career within the music industry. As most people will generally be aware, eSports became widely accepted within the entertainment industry when Drake & Ninja got together during a stream of the popular game Fortnite. Creating hype and excitement over Twitter (and pretty much every single other social platform), it provided a strong awareness of the platform amongst a mainstream consumer audience. Proceeding that strong moment within entertainment culture, people within the music industry began realizing the potential benefits that Twitch collaborations can have towards your brand. Attention is an extremely valuable asset that artists can use in order to provide exposure for their brand. After all, if a consumer isn’t listening to your music, there’s a strong probability that they’re listening to someone else’s. Spotify playlists have become so important within the music industry because they provide […]

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