Top tips for social listening
Listening to your fans on social media is one of the most valuable methods you can utilize in order to improve your content. Feedback provided by those who interact with your brand can prove invaluable and can be a great insight into which of your campaigns worked and which didn’t. As well as messages from fans, analytics can also provide insight, showing clearly which posts performed better than others. As well as this, searching your own name on various social networks can provide a lot of eye-opening information about the status of public opinion on your brand. There should be a good balance of positive and negative feedback out there, so make sure to listen to and act on as much as you can. The more you listen, the more you can improve your content. But what are the key factors involved in social listening?
Looking at conversations
Looking at social conversations around your brand is ideal for analyzing public opinion surrounding your image. Through analyzing trends, you can establish an opinion on your image as a whole, and see whether the overall opinion is positive or negative. If you find negativity, learn from it, listen to the opinions of your critics and try to find a way to improve yourself as a result. As soon as you release a new track you can instantly see the response generated in real time. Although some comments may prove disheartening, it is important that you analyze both positive and negative feedback. Analysing conversation can also allow you to predict trends and stay ahead of them, which can only provide a positive outcome for your brand. Staying ahead of trends is one of the best methods to improve your image and expand your audience.
Cater to your audience’s needs
Make sure that the content you are sharing will cater to the needs of your audience. Without meeting these needs, your audience will be left disheartened and may avoid your content in future. If people are telling you they liked a Q&A you did a month ago, take this on board and do another. In order to fine-tune your social media content you must be willing to adapt and learn, and most of all you must be willing to listen to your audience. Nobody is an instant social media success; it is all about learning and growing as a result of positive and negative feedback. Through analyzing the response, it is possible to ascertain the kind of content your fans enjoy and produce more of this content in the future.
Find inspiration in the conversation around your brand
By taking a closer look at online conversation surrounding your brand, you will find inspiration for future content. Looking at the opinions of your fans can do a great deal in spurring creativity, and is likely to inspire you to deliver even better content in the future. The response to previous posts can prove highly valuable in planning future campaigns, allowing you to ascertain exactly which posts succeeded and which didn’t. By analyzing trends in the response to your content, you can predict the response to future content, enabling you to consistently improve your online offering. You can also collect statistics on which platforms your fans engage with the most, enabling you to prioritize these platforms in future in order to generate even higher levels of engagement.
The way your fans interact with your content can be hugely eye-opening, providing you with an in-depth analysis of your successes and your failures. Although some of the feedback may prove disheartening, it is important to use negative views to your advantage and improve your content as a result. Even artists at the top of their game have room for improvement, and listening to online interactions is one of the best ways to measure which aspects of your campaigns are working and which aren’t. Research is key, so start analyzing your statistics and making changes as a result. You will soon see exponential improvement in engagement across your social channels.