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Turning your Twitter followers into fans

Turning your social media followers into real fans is one of the most important aspects of your online marketing strategy. The reality is that without fans, your music cannot possibly reach the heights that it should. Having a small number of dedicated fans is far more valuable than having thousands of followers that don’t connect with your content, which is why turning your followers into fans is so vital. Twitter is an ideal platform to utilise as an artist, as it allows you to reach a large number of people very quickly, and through retweets, you can quickly reach an even bigger number of potential fans. In order to really benefit from your Twitter presence, you must put a strategy in place, and follow steps to ensure that you are presenting yourself in the best possible way. Be likeable The easiest way to really connect with your followers and turn them into loyal fans is to present yourself in a likeable manner. In general, being nice to your fans, and even your critics ensures that people will respect you as an artist and as a human being. The worst thing you can do is lash out at people criticising your music, this will only make you appear immature and petty, and will start to make your followers lose faith in […]

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