Turning your Twitter followers into fans
Turning your social media followers into real fans is one of the most important aspects of your online marketing strategy. The reality is that without fans, your music cannot possibly reach the heights that it should. Having a small number of dedicated fans is far more valuable than having thousands of followers that don’t connect with your content, which is why turning your followers into fans is so vital. Twitter is an ideal platform to utilise as an artist, as it allows you to reach a large number of people very quickly, and through retweets, you can quickly reach an even bigger number of potential fans. In order to really benefit from your Twitter presence, you must put a strategy in place, and follow steps to ensure that you are presenting yourself in the best possible way.
The easiest way to really connect with your followers and turn them into loyal fans is to present yourself in a likeable manner. In general, being nice to your fans, and even your critics ensures that people will respect you as an artist and as a human being. The worst thing you can do is lash out at people criticising your music, this will only make you appear immature and petty, and will start to make your followers lose faith in you.
As you begin to gain more attention, be careful not to post anything that could harm your reputation or offend people. The quickest way to destroy your career is to post something that a great number of people are offended by, even if you don’t believe it to be offensive yourself. There have been plenty of instances lately in the media which have seen high-profile stars caught out by incriminating posts from their past, make sure to erase any potentially offensive material from your profile.
— Hardwell (@HARDWELL) June 22, 2018
Always remember that your social profiles are a business, and should be taken very seriously. Your online presence can make or break your reputation, so it is vital to present yourself in a way that boosts your brand effectively. It is important to avoid negativity, and always present the best version of yourself, letting your followers know that you are someone they can respect, allowing them to buy into your personality.
— Nicky Romero (@nickyromero) June 22, 2018
While being professional is important, it is also vital to be genuine. Nobody wants to follow an account that markets its own content 24/7. Don’t forget to be human, allow your followers to see the real you in order to make meaningful connections and convert them into fans. Robotic content is the quickest way to make your following feel locked out, in order to keep their attention you must let them in.
— Martin Solveig (@martinsolveig) June 22, 2018
Whether it’s exclusive content or free downloads, always ensure to give back to your followers. Creating a connection between you and your followers relies on a mutually beneficial relationship, meaning that people must be given a reason to keep up to date on your social media. Giving exclusive content to your fans shows them that they are appreciated, and entices them to give even more support in return. Another aspect of giving back to your following is being responsive, showing your appreciation for the support given. The more you interact with your fans, the more they will interact back.
Use their perspective
The final aspect of turning your followers into dedicated fans is imagining yourself in their shoes. What would you want to see your idol posting about? It is vital to regularly put yourself in your followers’ shoes to gain a greater understanding of how you can encourage high engagement. As long as you continue to cater to your followers, they will enjoy your content and quickly become fans.
As long as you follow all of the above steps, you will quickly be able to gain a positive reputation as an artist online. Once you secure a small group of dedicated fans, this number will quickly begin to grow. Nurturing the relationship with some of your earliest supporters is the key to securing a widespread fanbase, as the way you treat other people will instantly be judged by potential fans, and the more respect you gain, the quicker the fans will flock to support you. It’s a long process, but with the right strategy, Twitter is a great tool for garnering a large loyal fanbase.