Instagram is undoubtedly one of the largest social media platforms in the current landscape of our society. Owned by Facebook, the social media giant recently announced that Instagram, the photo and video content distribution platform, had approached 1 billion active monthly users on the site. To put things into context, that’s roughly 1 in 8 people on the entire planet.
Instagram has now launched IGTV – a platform for users to share and distribute content up to an hour in length. In a bid to overtake YouTube as the world’s largest video sharing platform, IGTV aims to rival the Google-owned social media phenomenon. In this article, we’re going to discuss what IGTV is, and some steps that you can implement in order to create good content for it.
It’s become absolutely no secret that people nowadays are watching less TV than they did 5 years ago. With the likes of YouTube and Netflix becoming the primary source of content consumption, large companies (such as Instagram) are looking for ways to gain even more attention within their platforms. Also, with the majority of content being viewed on a mobile device, it made sense for Instagram’s new platform to be optimized for vertical video. After all, those dimensions encourage a longer viewer retention time – causing the company and creator to make more money from monetization.
- 4 chapters (10 minutes each)
- Access on tablet and phone