A closer look at livestreaming
An integral aspect of marketing your brand online, livestreaming is a tool that can create a huge online reaction, quickly enabling you to reach a vast audience. Having been on the rise over the last few years, livestreaming is particularly popular in the gaming industry, but is quickly picking up pace in the music industry. With live event broadcasting now commonplace in the electronic music industry, artists are beginning to use livestreams as part of their online marketing strategy surrounding releases and tours. We’ve taken a look at all the tools available to aid in putting together a livestream.
Facebook has livestreaming capability built into the homepage, allowing pages to go live in a matter of seconds. A quick way to reach your fanbase, a Facebook livestream quickly reaches out to your audience, and attracts more engagement to your page. During a livestream, viewers can react or post comments, a great way to encourage even more engagement during the stream. After the stream is over, you are able to make the video available to your following so that those who missed the broadcast can tune in later on.
Wirecast
Enabling you to schedule a livestream in advance on Facebook or multiple other platforms, Wirecast has a huge number of capabilities that are beneficial to business pages. You can even livestream a pre-recorded video without the hassle of actually being live. This is a great method for marketing new releases, as livestreams draw a huge amount of engagement in comparison to regular social posts.
NOMOBO
On the event side of livestreaming, NOMOBO are renowned for broadcasting live events around the world. With clients including Ultra Music Festival and Parookaville, the brand is established as one of the electronic music industry’s most reputable broadcasting companies. At Amsterdam Dance Event, NOMOBO broadcasted Martin Garrix’s solo show at the RAI, allowing fans from around the world to tune in and watch the performance in 4k.
Instagram’s built-in livestream functionality can be highly useful, and can quickly draw a huge number of viewers. When you start livestreaming, your followers are instantly notified, allowing your broadcast to quickly grow its audience. Unfortunately, Instagram does not allow users to make the video available once the broadcast is finished.
Cercle
Cercle is a pioneering livestream platform, inviting DJs to perform at some of the world’s most picturesque and unique locations every week. Last year the platform broadcasted a unique performance from Kölsch atop the Eiffel Tower, and the video itself has now exceeded 500,000 views. Proving that broadcasting performances from enchanting locations has the capability to go viral, the platform is pushing the boundaries with online livestreaming.
BE-AT TV
Another major contributor in the livestreaming of electronic music events is BE-AT TV, a company that only last month broadcasted all footage from the Resistance stages at Ultra Music Festival in Miami. BE-AT TV often livestreams sets away from the mainstage, and provides footage of a diverse range of artists. Often providing footage of artists who are not featured on the main livestream at major festivals, BE-AT TV helps to put even more artists in the spotlight, and gives viewers access to even more performances.
Twitter also has the capacity to host a livestream, but uses Periscope to do so. Useful for livestreaming from a phone or tablet, Periscope is widely used for spur of the moment broadcasts, and often used by fans to livestream from events. Like Facebook, Periscope allows users to publish the footage after the broadcast is finished, allowing for even more views and interactions long after the livestream is over.
YouTube
Originally the platform for many festival broadcasts when livestreaming first became popular, YouTube has played host to many iconic sets. When livestreaming first began as a major aspect of festival coverage, YouTube was the platform that many of the world’s biggest festivals chose to exhibit their event. While many competitors have taken over the livestreaming industry, YouTube played a major part in the growth of live broadcasting online.
With so many options out there for livestreaming, artists are truly spoilt for choice. Whether you’d like to broadcast a live event, a Q&A, or an announcement, there is a multitude of tools to aid you in reaching your fanbase. With the industry still on the rise, it looks like even more platforms will be made available in the future, with even more options to make livestreaming better than ever before.