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Facebook is preparing its answer to Musical.ly, this is how you can cash in

What is Lip Sync Live and who is going to be using it? Lip Sync Live is Facebook’s upcoming service which aims to recapture the coveted 13-24 age demographic. Their decision to invest in this service for the Facebook ecosystem comes on the tails of their licensing deals with Sony/ATV Music Publishing, Warner Music Group, and Universal Music Group. How this service will look in reality is that users looking to go Live will be able to choose the option “Lip Sync Live,” pick a song, and lip sync to their heart’s content. They will also have the option to bring in their friends to stream live and lip sync together to the songs owned by those three major record groups. If you have never heard of Musical.ly, it is because its userbase is predominately females under the age of 21. The premise of the app is that anyone can record a 15-second video of themselves singing along to popular songs. Facebook hopes to bring over those users in a similar vein to how Instagram aims to steal users from Snapchat. The reasoning behind this is that most people already have a Facebook account but are not fond of the service as a whole. By bringing in a hip new feature, the hope is that these users will come back […]

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