How social media can power your marketing

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According the Hub spot, “92% of marketers in 2014 claimed that social media marketing was important for their business, with 80% indicating their efforts increased traffic to their websites”. The use of social media as a tool for marketing, also known as social marketing is a relatively new phenomenon yet since its inception it has revolutionized the sector beyond recognition. As an emerging artist you will inevitably have to become adept at a whole host of subjects in order to help grow your career and marketing is one such subject.

Social media is the most globally available marketing tool and opens a pool of potential customers/followers that is limitless. According to Tracx, there are 2.8 billion active users of social media worldwide. A basic presence on each platform is free and will open a new avenue for your content. Keep reading to find some helpful tips to develop your social marketing strategy.

Brand identity is essential

Brand identity is important for growth. Having the same handle (username) across all social platforms is ideal and may require some foresighted research in the very early days. In some cases, you made need to change your artist name slightly to keep it consistent. Sometimes adding the word ‘music’ or ‘official’ to your artist name may be all that’s required. Having the same handle makes it easier for people to locate you across platforms. A consistent brand identity can be beneficial from a search engine optimization (SEO) perspective. Consistent activity on social media can act as a ‘brand signal’ for search engines and can show your brand as being legitimate, credible and trustworthy”.

Build that relationship

Meaningful engagement with your followers, other artists and publications seems so simple but this is often the area where most artists fail. It is essential for you to actively pursue an interaction. Think of every posting as a unique opportunity to make a connection with a person that you can build upon. The sheer number of potential interactions could lead to a site visit and maybe further down the line a conversion to a loyal follower. Essentially social media platforms are communication channels and with that in mind it’s important to make your interaction with followers as rich as possible. A passive like, retweet or emoji is not a meaningful interaction. In fact, emojis they are the greatest conversation killer.

Let the content flow

Hubspot indicates that “84% of marketers found as little as six hours per week were enough to generate increased traffic. Six hours is not a significant investment for a communication channel as large as social media”. Also, make sure to stay consistent with the frequency of content you are sharing. You need to have a regular presence to get noticed. Dedicate an hour every day to your social marketing efforts. Each social platform has a wide variety of tools (live streams, stories, polls or videos) to create content so change it up regularly. It is also important to remember that not all content needs to be promotional; sharing aspects of your life and your thoughts can be just as effective as constantly promoting your music. Social media offers a superb opportunity to get to know the person behind the music so use it.

Get some help to grow- Boomagram

Instagram BOTs are a great way to grow; in fact, they are the only real, sustainable and measurable growth mechanism. Unfortunately, most people are unaware of how to utilise them correctly and as a result they often receive bad press. Use a BOT for your Instagram, but use it wisely. A service called Boomagram is a trustworthy and effective tool.
Boomagram has the ability to understand the correct methods to aid the growth of an account while at the same time avoiding spam techniques. Their BOTs are more human-like. Boomagram develops a Custom Audience Targeting (CAT) strategy for every account and has an in-depth knowledge of the dance music industry. A small financial investment can yield a lot of exposure for your profile and content.  Marketing professionals and social media managers regularly use this service for their clients. With that in mind, it’s important that your profile is ready. Make sure your bio, images and your website are optimized for mobile viewing. The younger generations (Gen Z/ Gen X) are accustomed to flawless mobile experiences.

View this post on Instagram

Does growing your Instagram profile sometimes feel like a full time job? In order to have a successful account now, precious and valuable time must be spent researching hashtags, analyzing competitor engagement, tracking results, following accounts, liking and commenting on posts, engaging with users, etc. Who has time for all that, right? We do! As a team of Instagram growth experts, we do the tedious work for you. Our experienced team of Instagram strategists are standing by to help you get the Instagram results you’ve always hoped for! ?? Click the link in our bio ☝?for more info. • What is Boomagram? Boomagram is a managed Instagram growth and social promotion platform that helps you organically grow your following and engagement by driving real targeted users to your profile. Whether you have a business on Instagram or just want more followers, are an influencer, photographer, DJ, travel or food blogger, or you’re a social media manager handling several accounts, let us professionally handle your Instagram growth and success so you can focus on what you do best.

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Online Influencers

The emergence of digital influencers or online content creators on platforms like Instagram and YouTube has had a substantial impact on the marketing sector. Their effect on a brand or artist can be significant. It might be worth collaborating with an influencer who has a music interest or appeals to a similar demographic. Find a way for the influencer to mention you, use your music or perhaps attend a live show in a creative manner that doesn’t come across as sponsored content. This will often achieve the best results. Most influencers will be happy to make a deal with you, especially if you have the intentions of working with them on a regular basis.
Using social media to market yourself and your music can seem like a very daunting prospect but it doesn’t have to be. Consider it part of your job. Plan your activities for each day on a calendar and follow that schedule. Talk to the people that interact with your profiles and don’t be afraid to get some help. Social media, if used correctly can transform your online presence so embrace it.