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How to master the art of email promotion

Whilst much focus rightly sits within social media platforms, and the way musicians market themselves across the likes of Soundcloud, Facebook, and Instagram these days, one of the most efficient ways to maximize potential audience, and help your fanbase grow, is – still – via email. Not only can email help provide fans with an ‘exclusive’ feel via giveaways and pre-access ticket codes, but email marketing has been shown to be as much as 40 times more effective than Facebook and Twitter combined. Here is a place to reach your fans directly to connect, stay in touch, and sell music, merch, tickets and more. But first, you’re going to need to choose a mailing list service: One of the popular mailing list services right now is MailChimp, which is a great standalone email marketing platform. It’s free up to 2000 subscribers, and you can easily embed the signup form onto your website. There is also FanBridge, which is another easy to use, standalone email marketing service. However, there is no free option on FanBridge (with plans starting at $19.99/month). Building Your Mailing List Once you have your email platform chosen, it’s time to start building your list. It’s important to note that people must opt-in to your mailing list, as is required with any form of permission marketing. With that said, […]

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