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How you can benefit from Spotify promotion

Industry leader Spotify is, without doubt, one of the most powerful influencers in the music industry as a whole. With over 157 million active users, the platform has experienced exponential growth since it was launched only 9 years ago. Due to this influence, it is vitally important for artists to allocate a great deal of time and attention into managing their Spotify presence. While Spotify has not always had a positive relationship with its artists, the platform does a great deal to advertise new releases, which is invaluable, particularly to less established producers. The foundation of benefiting from this advertising is gaining a large amount of followers, as Spotify mostly advertises your work to those who already follow you. For this reason, it is important to embed Spotify follow buttons onto your website, and encourage followers on all other platforms to connect with you on Spotify. Once you have gained followers, Spotify does the rest of the work. Here are some of the methods they use to advertise new releases. Release radar The release radar is a feature accessible to all users, and includes releases from artists that users either follow or listen to on a regular basis. The feature is hugely popular, and is the quickest and easiest way for users to find new music based on their preferences. […]

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