Instagram’s Eventbrite and Spotify integration – why is it important?
Instagram continues to play a huge role in the online presence of electronic music artists around the globe, providing an ideal platform for promotion and audience growth. The International Music Summit (IMS) held its annual Ibiza conference, where its yearly business report was released. Every year, the report gives a comprehensive insight into the statistics behind the electronic music industry, providing detailed information on a variety of subjects. This year, a proportion of the report focused on Instagram, providing data proving the platform’s integral role in the music industry.
Growth of major artists
The business report highlighted the exponential growth experienced by major artists on the platform. It was unveiled that the world’s top 10 DJs on the platform are now growing their accounts by 50,000 followers every week. This level of growth indicates the ever-increasing potential Instagram provides for artists to increase their worldwide following. With this growth potential, it is now more important than ever for artists to make Instagram campaigns a central aspect of their promotion.
Brand new features
This month, Instagram added brand new features that are set to benefit artists even further. On May 1st, Instagram made it possible for users to link music directly from Spotify into their stories, a great source of extra promotion for artists. This change will make Instagram an even more valuable outlet for artists to utilise, providing the ideal conditions for marketing a brand new album or single, as well as cashing in on fans sharing the music themselves.
Eventbrite integration
On May 7th, Instagram also added Eventbrite integration, allowing DJs, artists, venues, and events to sell tickets to upcoming events from their profile directly. Business accounts are now able to add a ‘get tickets’ button to their profile, giving fans the access to tickets without the need to even leave the app. This new feature holds a great deal of revenue potential for the music industry, allowing artists and events to sell tickets even more easily than ever before. The feature provides the perfect opportunity for artists to cash in on impulse purchasing directly from social media and makes ticket purchasing completely hassle-free for consumers, a win-win for everybody involved.
The growth of key artists
The IMS business report also included details on the rapid expansion of the following of top DJs on Instagram. The average increase in following across the top 10 DJs on Instagram was 60% compared with last quarter, demonstrating that top electronic music artists are gaining followers at an exponential rate. Calvin Harris achieved a phenomenal 75% increase in followers, and Martin Garrix achieved a 74% increase. This proves that both Calvin Harris and Martin Garrix are providing the most engaging content on the platform. The statistics are provided alongside statistics to show follower increase on YouTube and Spotify for the same artists. The increase rate is nowhere near as significant for either YouTube or Spotify in comparison with Instagram. Looking at these figures, it is absolutely clear that Instagram is one of the most valuable outlets for DJs to utilize to their advantage.
The adaptation in policy and introduction of the Spotify and Eventbrite features has the potential to provide even more revenue for artists than ever before. With fan bases increasing at an exponential rate, Instagram now has more potential than ever to play a fundamental role in building your career. Make sure to utilize the feature, and add a ‘get tickets’ button to your profile in order to make the most of the opportunity. With this integration, it is even more vital to fine tune your Instagram strategy and make sure that you are doing everything you can to build an even greater following on the platform. The possibilities are endless, and Instagram could prove to be your gateway to connecting with millions of potential fans.