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Utilising Instagram ads to increase your reach

Quickly becoming one of the music industry’s primary social outlets, Instagram has become instrumental in the promotion of music. With its visual focus, the platform boasts the ability to captivate audiences without the need for text-heavy content. Having been released in 2010, it wasn’t until 2013 that Instagram began offering users and brands the ability to use paid promotion to expand their reach. Although audiences were resistant to the idea at first, ads soon became fully integrated with the platform, and are now commonplace. This form of advertising can prove incredibly valuable for artists, so it is important to utilise the platform effectively. But how can you kick start the process and start making the most of Instagram’s advertising capabilities? Switching your account to business In order to start advertising on Instagram, you must first make sure to switch your profile from a regular account to a business account. To do this, simply navigate to the settings and make the switch, you will be asked to choose a sector and input a few details about yourself, but this is a relatively short process. During the process, you can also set up a phone number and email address, allowing users to get in touch simply with the click of a button on your main profile. Whether or not you’d like to […]

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