Interview: Carloalberto Cavallotti shares insight into finding a manager
Artist manager Carloalberto Cavallotti started his career in 2015 and since then has been working with a variety of artists in the electronic music industry. Having worked with a number of artists each at different levels in their careers, he has a huge amount of experience when it comes to artist management. As a manager, he not only had to work with artists, but has also worked alongside huge labels including Sony, Universal, Armada, and Spinnin’ Records. With such a vast and diverse amount of experience, Carloalberto Cavallotti has plenty of knowledge to share about the industry, we caught up with him to talk about his career so far and advise he’d offer producers.
Can you tell us a little bit about your career so far as an artist manager?
Hello and thanks for this great interview Moon Jelly! Keep up the good work guys. So, I started in 2014 / 2015 trying to find new talents and I started working together with some local talents near the small city I live in Italy. Then I tried to develop their career since when I bumped in two of the main projects I’m managing right aka Loris Cimino and FaderX. After that, I started to work as a consultant for some bigger names of the Italian and international dance scene. I worked for a few months in 2018 for Max Vangeli and it was definitely a great experience for me because I have been able to challenge myself with a very big artist of our scene.
What made you decide to become a manager?
Honestly, I started as a promoter and then I decided to look for and after talents. I’m very lucky because I’ve been able to find my way and what I love the most. Everything starts with the music and it’s amazing to live thanks to this beautiful passion. I have been inspired by some of the most important managers of this industry like Paul Sears and Amy Thomson and I’m extremely proud to have the possibility to work with them and be in touch with them personally right now. Hard work pays off.
Can you tell us a little bit about Newev Management and what makes it different when compared with other management companies?
Sure, Newev is the entity I created to start in this business and it’s the umbrella under I work with my talents – the main feature is that we look for the talent and we give them everything we can to shape his talent at the best. Starting from zero and shaping his skills to be perfect and ready for this strong market.
In your experience, what makes a great relationship between an artist and their manager?
According to my small experience in this field, I’d say the constant exchange of idea and the creation of a timeline. Be respectful of your client and give him your best and he’ll pay with his best respect and art, his music. It has to be a win-win situation.
From an artist’s perspective, when will they know they’re at the right stage to hire a manager?
Well I think it’s something that you feel, when you have the right music, the right product to sell and you need someone who looks after you, that’s the right moment. For example with FaderX, they wrote to me asking me they were looking for the right manager and we start what they are right now.
Which qualities should an artist look for when they’re choosing a manager?
Good question, it’s all about the person you have in front of you. A good manager has to be multi-tasking, be able to work under pressure (a lot), be able to behave with other people and never give up. The music business is a very difficult market but if you’re open to playing this game and always be available to know more, you’ll get amazing results.
Why is it so important for artists to choose effective management?
It’s crucial. The artist has to be an artist and the manager has to take care of the rest. The artist has to be focused on the music only and he has to decide the runway for his career with his management. The manager has to be someone for the artist to have faith in.
What would you say to an artist who is struggling to get signed to a label?
I’d say to try to find your own sound and not to copy and paste successful and released stuff. It’s all in your mind if you want something: just go and get it!
Do you have any tips for artists regarding dealing with large labels?
It’s very hard to approach major labels because if they want your music you have to be sure they’ll do their best to push you. Generally, they have big acts already, but of course, it’s a good starting point for an artist to be signed to a major label. Major labels could bring great chances for your career.
Can you tell us about your new business venture?
Well, yes, it’s a new project I’m launching with a partner. We’re going to launch a 360* entity which takes care of artists and all the aspects surrounding them. We’ll also start an academy in which we’ll bring big players of the industry and big artists for masterclasses and workshops. More to come!
If you could give one piece of advice to a budding artist, what would it be?
Well, it’s hard to say as there’s not a formula. But I’d say it’s best to find your own sound – and your unique selling point. This could be your music or your show, it doesn’t matter. You create art and you can bring your soul into your music, never give up and be always open to meet new people and to learn from everyone. As I always say to my boys, it’s only a matter of time.
