Is your Instagram strategy effective?

As Instagram continues to play a huge role in the success of artists, it is imperative to make sure that your strategy is effective. The only way to thoroughly analyse whether your content is working to your advantage is to take a closer look at the analytics behind your page. Alongside the main analytics, there are plenty of programmes that can enable you to look even closer into the data behind your page. We’ve taken a closer look at how you can ensure that your Instagram strategy is effective.

Audience demographic

Instagram’s own analytics allow you to track basic details about your audience. This includes tracking gender breakdown, age range, top locations and more. Through these details, you can get an idea of your most common demographic. This enables you to better target your content towards your key audience, and make adaptations to encourage more engagement. By looking at the age of your audience, you can target your content much better by creating posts that are more likely to provoke a reaction from that grouping. Looking at the location is helpful when planning a tour, as it details exactly where you have the biggest online following. It is also beneficial to have statistics around where you are popular as it can help you to cater your content effectively to those countries, resulting in increased engagement levels.

Language

Using Iconosquare it is possible to analyze which languages your followers most prominently speak. This is extremely useful in deciding which areas to target with your posts and campaigns. If many of your followers speak Spanish, you may want to write a short caption in Spanish to tap into this audience. Reaching out to a specific audience in their own language can be highly beneficial in building a large worldwide audience. It is always important to know exactly who your audience is, in order to target your content effectively.

Engagement rate

Taking a look at your engagement rate is also a necessity when determining whether or not your Instagram strategy is effective. Iconosquare also offers insight into your engagement rates, detailing exactly which posts provided the most engagement. Through looking at engagement, you can determine which posts worked and which didn’t, allowing you to adapt your future strategy for the better. Try to replicate the posts that performed well while adapting them slightly. Look at which posts provided little engagement and figure out why this occurred, this will enable you to avoid making the same mistake in the future.

Comment rate

It is also important to take a closer look at your comment rate. You can determine the comment rate of a particular post by dividing the number of comments by the number of viewers x100. This will give you a clear indication around which posts provoked the most discussion. Posts with more discussion are always more beneficial for your brand, as they usually spread further and reach new audiences. It is always important to aim for achieving a high number of comments and likes.

Impressions

Always check the number of impressions your posts, stories and overall profile are receiving over a period of time. The number of impressions you receive is a good indicator of brand awareness on the platform and can give you an understanding of how well your strategy is working. You should always aim to rack up as many impressions as possible and convert those impressions into followers.

Reach

Although destined to be lower than your impressions, your overall reach is also a reliable indicator of your profile’s success rate in any given period. Your reach details how many people were exposed to your content in a given period, giving you an accurate breakdown of exactly how far your brand is spreading around the world. Detailed data behind your impressions and reach is available for browsing on Iconosquare by delving into the analytics and reach section.

Timing

Another helpful analytic which Iconosquare offers is the ability to track the best time to publish posts. Through looking at this data, you can post at a specific time to maximize your impressions, reach and engagement. This enables all of your posts to reach their full potential and be exposed to the maximum number of people, creating a positive outcome for your brand. Your ideal posting time will be dictated by the time that most of your followers are online.

Story analytics

It is also important to delve deeper into your Instagram story analytics. Instagram provides details on exits, completions, and whether people skip forward or backward during your story. This enables you to gather data on which story posts worked the most effectively. In order to access this data, your account must be switched to business. Creating an effective story is an integral aspect of your Instagram strategy as a whole, so it is vital to ensure that you are learning from your story analytics.
In marketing, it is imperative to learn from your successes and failures. This is why it is important to look back on your Instagram analytics to develop your future strategy. By looking back, it is possible to put together much more effective content in future. The only way to learn and develop is to look back at past data, and even the least successful posts can hold vital information enabling you to upgrade your future content. Although time-consuming, looking through your analytics is extremely worthwhile in making sure that your Instagram strategy is reaching its full potential. Don’t allow your mistakes to be repeated, take a look at your analytics.