Maintaining an international audience on Facebook
Maintaining an international audience can be a challenge as your audience is situated in different geographic locations and different time zones. So how can you maximize your reach internationally? Social media platforms like Facebook have recognized the need to maximize the reach and have developed tools to encourage promotions to ensure that everyone sees the artist’s content.
Optimal timing
To enlarge your reach, Facebook is the most fitting place. Facebook leads with 71% of active users, which is more than any other social media network according to Pew Research, making it key to maximize your reach. Pew Research has also revealed optimal times to post on Facebook which is on Mondays, Wednesdays, Thursdays, and Fridays at 12 p.m. to 3 p.m and mentioned a one hour spike from 12 p.m. to 1 p.m. on the weekends.
Working with a different population
As the most popular times remain relatively the same on a global basis, the number of people your posts can reach increases in areas where Facebook is widely used. Recently, India has ranked number one in most Facebook users with a solid amount of 250 million people, while the United States holds the second spot with 230 million people. How would you be able to reach both crowds when there is a time difference? Facebook offers a service where you can set timers on posts to ensure that your posts get published even while you’re asleep or working. You can conveniently cater to your audience by always being in sync with their timezone by using the timer on Facebook.
Beat Facebook’s algorithm
Using just a few guidelines, you can easily use Facebook’s algorithm to your advantage and reach more people worldwide.
Spread Your Content: Spreading your content by posting relevant material frequently throughout the day will help your posts resonate with your fans. As you begin to share key content, fans will begin to resonate more with your posts, and Facebook will continue to push your posts up to appeal to more people. The more posts you make, the more you can stand out.
Boosting Posts: Over the years, Facebook has worked on making their advertisement offers compatible with any budget. For example, let’s just say that our budget was a solid $3.00 USD for today, the estimated amount of people we can reach with just $3.00 ranges anywhere from 200 to 1,100 people per day. Let’s double that amount to just $6.00 USD, now we can reach anywhere from 440 to 2,200 people per day. Amazing numbers for such a low price, right?
Analytics & Insights: Paying attention to the statistics side of your page will help you to narrow down what types of posts are most appealing. It will answer questions such as: what times are most popular, how many visits you get in a time period, reach, likes, and how many people are behind the overall interactions. You should observe which types of posts are getting the most engagements, such as images or videos, then focus on those types of posts to ensure that you’re listening to the crowd, while also expanding.
Engage with your audience: Make sure that you post unique content that represents you but very importantly, – talk to your audience. Things we may consider to be insignificant such as asking quick questions, adding hashtags, running contests and polls, doing giveaways, replying and responding to comments and messages can add up and lead you to a larger audience. Not only will you as the artist take notice of your engagements rising, but Facebook will too and will push your posts. Even the smallest actions like adding a hashtag to spreading your posts throughout the day have an impact on your reach and can help you reach a wider audience.