Optimising your Facebook page preview
With Facebook forming an integral part of every online marketing campaign, it is vital to ensure that you are making the most of advertising on the platform. One of the methods for expanding your reach that is often forgotten by artists, is the Facebook page preview, which is shown when users hover their mouse over your page name. The preview offers a quick insight into who you are and what visitors can find on your profile.
Where to find your page preview
Your page preview is visible when users hover over your page name at the top of a Facebook advert, when your page is tagged in a post, or in the similar pages section. Each of these locations is ideal for attracting new fans and expanding your reach. Your page preview is an opportunity that must be utilised, without doing so, your page growth will suffer as a result. Make a great first impression, entice potential new followers and reap the rewards by seeing exponential growth. The truth is, connecting with visitors may be a one time only opportunity, if somebody hovers over your page, sees your preview and is not interested in your content, they may never come into contact with your content again. Make sure to make a great first impression and convert preview viewers into fans.
First impressions
The first thing people will notice when looking at your preview is your page’s name, your username and your page’s category, along with your verification stamp if your account is verified. Make sure that your username and name reflect each other in order to limit confusion. Keep them the same, don’t call yourself one thing on your page name and another on your username, this has the potential to confuse your audience. You must also make sure that you have selected an appropriate category to clarify exactly what your page is, and what your audience can expect from your posts. Simply selecting the wrong category by error can provoke a bad first impression and mislead visitors about your brand, something which you should avoid at all costs.
Page summary and website link
Further down, users will be able to see your page summary and your website link, if you have one. This information can be easily edited in your ‘about’ tab. In order to make a good first impression on passing visitors, be sure to include a succinct page summary including relevant information about you and your brand. Make sure that this summary will attract users to click through to your profile. Your page summary is undoubtedly one of the most important aspects of your preview and can easily change a passing visitor’s opinion on you. If you don’t dedicate the required time and precision to crafting a summary, your page growth will undoubtedly suffer as a result.
Call-to-action button
Also viewable on your page preview is your call-to-action button and your messaging options. If you would like to allow messages, make sure to turn on messages in your page settings. If you are in the early stages of your career, allowing messages will leave the door open for potential opportunities. Your call-to-action button is also easily edited in your settings, and can display a number of different phrases like ‘learn more’, allowing users to click through to a specific URL. Facebook also allows in-depth analytics for your call-to-action button, allowing you to see user behaviour around clicking the option.
Photos and videos
Any photos and videos you publish directly to your page will also be viewable on your preview. However, this does not count for photos and videos in link posts. Only your most recent media will be featured, another reason to ensure that the quality of the content published to your profile never lapses. The photos and videos showcased in your preview will have a huge impact on users, and will likely dictate whether or not they follow through to your profile. Make each piece of content exciting in order to provoke the best response from visitors and users viewing your preview.
Insights
Facebook allows you to view insights surrounding your page preview. These insights allow you to take a closer look at trends regarding exactly who is viewing your page preview and when it is being viewed. Through analytics, you will be able to ascertain which age and gender most commonly view your preview, and how many people have viewed your preview each day. In order to see whether your page preview is really promoting you in the best way possible, compare your page preview numbers against your overall likes. If an increased number of previews has lead to an increased number of likes, you will know that your preview is working well. If people are regularly viewing your preview but not actually clicking the ‘like’ button, you will know that changes need to be made.
As the first point of contact that many potential fans will make with your brand, your Facebook preview is a vital aspect of your online marketing. Although it may seem like a very small part of your online content, it is an aspect of your presence that has the potential to help your page reach grow exponentially. Don’t underestimate the power of an effective page preview, it could make a huge difference in the level of success your page is able to achieve. A well put together preview has the potential to make a huge difference in your page’s success, so don’t waste the opportunity to really shine.
Preview example: Electric Love Festival