My personal brand book
In order to become that ‘next big thing’, music alone is not enough. It has never been that way. Before there was social media and internet, artists depended on the mass-media. These days it’s social media. It’s in your own hands to show the world who you are, before the mass-media picks it up. That being said, it’s all about the combination of music and identity. This template is going to be like a mirror. It will be confronting and it’s not going to be easy.