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In order to become that ‘next big thing’, music alone is not enough. It has never been that way. Before there was social media and internet, artists depended on the mass-media. These days it’s social media. It’s in your own hands to show the world who you are, before the mass-media picks it up. That being said, it’s all about the combination of music and identity. This template is going to be like a mirror. It will be confronting and it’s not going to be easy.