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Featured article Reading time: 4 minutes

What your logo says about your brand

One of the most important factors to consider when designing your logo, is how such an image reflects on your brand. What does it say about you? And how can the style of a logo create an instant impression of your music, and what fans can expect to hear from your productions? Modern DJs have insignias and DJ logo designs that are designed to not only be memorable but also convey their personality and their musical style. With so much emphasis on building a personal DJ brand, DJs now put a lot of thought, time and effort into creating a logo that is going to be your public face – possibly across the globe. Because of this, DJ logos are often great looking, inspiring and super creative. Before finalizing your logo, it’s best to go through an array of ideas before considering your final crafted design. What message are you trying to convey? This is perhaps the most important question you need to answer because it will help drive all of your other decisions. Playful? Geeky? Forward-thinking? Traditional? You have to know what you want to say before you can say it. Who are you trying to reach? This can start out as a simple demographic, and is usually based around your genre of music. Certain genres (e.g. trap) have a much higher […]

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