How ADE became the world’s biggest electronic music conference
Amy Shaw2018-09-17T11:00:15+02:00Annual conference Amsterdam Dance Event (ADE) continues to make an impact on artists, fans and industry professionals year after year.
How Yellow Claw’s extensive DJ Mag campaign helped them attract votes
Amy Shaw2018-09-10T10:00:49+02:00Simply sharing the link to the voting and requesting fans to vote for you is no longer a viable option and will not attract the level of votes that is necessary to achieve success.
DJ Mag Top 100: The greatest campaigns
Jake Gable2020-07-20T11:46:28+02:00A controversial talking point within the dance music community, there can be no doubt that DJ Mag's Top 100 DJs poll is enormously influential.
Focus on fan loyalty: There’s no fanbase more dedicated than Armin van Buuren’s army
Amy Shaw2018-08-25T14:00:15+02:00As one of the industry's most established artists, Armin van Buuren has retained an influential position in the industry for a much longer period of time than many of his fellow musicians.
How festival stage sponsorships can benefit your music brand
Amy Shaw2018-08-23T10:00:01+02:00With so much focus on leading electronic music festivals and their stage hosts, brands now have more opportunities than ever for widespread exposure at events worldwide.
Calvin Harris’ worldwide takeover: Turning brand promotion into radio plays
Matt Lillywhite2018-08-09T11:41:48+02:00With the right work ethic & quality of music, you too can certainly have your music played as often as Calvin Harris.
Martin Garrix: The succes behind the Instagram kid
Amy Shaw2018-07-08T10:00:57+02:00There is arguably no artist in the electronic music industry that has achieved success at a more exponential rate than Martin Garrix.
How Drake became the godfather of Spotify streaming
Matt Lillywhite2018-07-01T10:00:21+02:00With talent, hard work & execution, you too can become a godfather of Spotify.
How Peggy Gou achieved success using social media
Amy Shaw2018-06-24T15:32:18+02:00Peggy Gou continues to gain momentum as one of the underground scene’s most influential artists.
Brand marketing done right: Yellow Claw’s ‘Blood for Mercy’
Amy Shaw2018-06-16T19:31:18+02:00The Blood For Mercy clothing line has now seen such widespread success that it has become an intrinsic aspect of who Yellow Claw are as a duo.
The Chainsmokers and their secret of becoming a festival headliner
Amy Shaw2018-06-08T10:00:52+02:00Never underestimate the value of getting your music heard, even if it means performing a very intimate local show at a talent night or a bar for free.
Rock your own music marketing
Matt Lillywhite2019-06-26T14:46:21+02:00Get a taste of the Moon Jelly magic with these quick tips and tricks and start boosting your artist brand right away.
Storytelling in music videos: Childish Gambino changed the game with ‘This Is America’
Matt Lillywhite2018-06-01T10:00:53+02:00The true secret to going viral is contextual storytelling in a way that your audience can connect with.