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Brand partnerships can bring an abundance of growth to your career in many ways. By collaborating on projects with brands, you and your content will be exposed to a variety of crowds. Collaborating with a brand will not only propel the brand to achieve more exposure but will also do the same for you. [...]
Have you ever looked at an iPhone, and wondered how Apple manage to sell so many? Have you ever wondered how Apple are able to brand themselves so well to a point in which they’re able to charge thousands of dollars for a phone? Apple’s marketing department is filled with creative geniuses which are [...]
You’re a dance music producer who’s decided to really make a name for yourself in the music industry – so what’s your first course of action? Choosing an effective, unique and recognizable artist name. You need your brand and social presence to be so strong that your music, website and videos are easily discovered [...]
Your website is the window to your brand as an artist, giving visitors an insight into who you are and what you represent. Often, visiting your website will be the first interaction a potential fan will have with your brand, making it vital to give a good first impression. There are a diverse array [...]
Choosing an appropriate cover artwork is one of the most fundamental aspects of releasing a new track. The artwork is the front cover for your release, determining whether or not listeners will decide to click ‘play’. Due to this, it is vital to make sure that your cover artwork is effective in representing your [...]
With the velvety curtains of summer 2018 drawing to a close, another season has passed through the somewhat formulaic pattern of the dance music calendar, a flurry of events pierced annually by a series of jewels in the industry’s crown. But as this particular summer ends, dance music balances on the most delicate of [...]
Your artist logo is undoubtedly one of the most integral parts of your brand. It gives you a solid identity, illustrating what you stand for in the industry, the type of music you make, and hints at the type of content you create. For example, a lot of dubstep and bass producers have very [...]
"Someone in a particular area of activity who is one of the first people to be involved in, or develop, something new." The dictionary definition of a 'Pioneer' is perhaps the most fitting tribute that can be paid to the late, great Tim Bergling (aka, Avicii). With many producers and DJs looking to assert [...]
When you're a musician, you tend to look at the world from a musician's point of view. Things that are common sense to you may sound completely strange to others. Keep in mind, 90% of your followers don't make music, don't know how to produce beats, don't play keys or control a crowd with [...]
We can help you kickstart your own marketing, but really dive deep in our library, because every FAQ is answered there! When we speak to young producers they often tell us: "I need a logo." But why do you need a logo? Of course, it looks cool, but having a logo doesn't make you [...]
In an age where the electronic music industry is more packed than ever before, bursting with upcoming producers and DJs who are intent on making a name for themselves, how can your name stand out from the rest via your marketing techniques? Here we will focus on one of the most important marketing tools [...]
Annual conference Amsterdam Dance Event (ADE) continues to make an impact on artists, fans and industry professionals year after year.
As one of the industry's most established artists, Armin van Buuren has retained an influential position in the industry for a much longer period of time than many of his fellow musicians.
Over the years, an artist’s image has become an increasingly important aspect of their branding. Gone are the days when DJs could simply show up to their sets in all-black clothing. Now, having the right image is much more vital than ever before. With so many examples of artists using their clothing and appearance [...]
At a point in your career, it becomes necessary to hire a design agency to develop branding for your persona. Although hiring a design agency can be much more costly than hiring an individual designer, the benefit is that the work produced is likely to be of a higher quality, and will likely be [...]
When you think of Tumblr, you think of a popular social media platform where a global audience appreciates unique content from creators of all sorts. Tumblr is known as a hub for “original content” and has grown to over 230 million active users. Knowing a few beneficial factors of Tumblr, how can you use [...]
When using Facebook to advertise content, the question often arises as to whether videos perform better than images when aiming to encourage maximum engagement. Naturally, the quality of the content itself will have a part to play, but video is becoming more popular than ever due to its common ability to attract more clicks. [...]
As one of the most important social media platforms for artists to utilize, it is now more important than ever to ensure that your Instagram profile reflects you as positively as it can. Giving the right first impression with a professional-looking Instagram account can make the difference between experiencing a follower increase or a [...]
Logos are important to your brand as you grow as an entertainer because it is a symbol that will represent you, your creations, and more. Every fan loves to represent their favourite artist in some way, so why not tie your audience together with a unique logo. Your logo will be a powerful symbol [...]
The first place all traffic will divert to as a producer or DJ? Your website. Possessing a strong website is the key to the success of any artist, and integral in the promotion game of the modern world. With a phone-shaped computer in every pocket, you are just seconds away from potentially connecting with [...]
