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As we all know already, releasing a project or a single is never a simple task to do. There’s so many minuscule and large elements to keep an eye on that can push the success of your track. One thing to make sure of before releasing anything is keeping your content impressionable. The first [...]
Asia’s biggest music conference is set to return from 7-10 March in Kuala Lumpur, welcoming industry professionals from around the globe. With the industry experiencing such exponential growth in Asia, it comes as no surprise that the conference is growing in popularity at an impressive rate. We will be attending this year’s conference to [...]
Over the past 5-10 years, it is undeniable that smartphones have been a game-changer in the way in which we communicate with other people around the world. With the ability to instantly message anyone on the planet, record 4K video, and manage social media profiles all from the touch of a screen, technology has [...]
According the Hub spot, “92% of marketers in 2014 claimed that social media marketing was important for their business, with 80% indicating their efforts increased traffic to their websites”. The use of social media as a tool for marketing, also known as social marketing is a relatively new phenomenon yet since its inception it [...]
As social media and search engines adapt over time, your strategy must shift with it in order to remain beneficial to your brand. Every time technology shifts, brands and artists must adapt their strategy to match it. Being aware of shifts in the market is one of the most important aspects of planning your [...]
As an artist, your website defines who you are, illustrating your work online and displaying your brand for the world to see. Your website should be somewhere your fans can visit in order to find out the latest information about your career, including recent releases, tour dates, and you may even want to sell [...]
As one of the world’s most influential companies, and the world’s leading search engine, Google has a huge degree of influence in the advertising world. Although first and foremost a search engine, the site introduced AdWords in 2000, allowing companies to advertise their content seamlessly amongst search results. AdWords has now earned Google $32.2 [...]
As an artist, your yearly marketing campaign will have a huge influence on the level of success you are able to achieve. With a marketing campaign, a budget also needs to be allocated to ensure that each segment of the campaign flows smoothly as the year progresses. Without a budget plan, individuals and organizations [...]
We all may have had that moment on social media when we see someone else’s page with so many likes, comments, followers, etc, and wonder how they did it. What are their methods and how can you implement them to stimulate your own social media growth? Growing on Facebook depends on various factors and it greatly [...]
