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As Instagram begins to play an increasingly integral part in the careers of artists, it becomes more and more important to keep track of your own analytics. In order to improve your content and in turn, your campaigns, you need to constantly be checking back to find out more about how each of your [...]
As an artist, selling merchandise is a vital part of your career. Whether you choose to create a huge store with a wide variety of items for sale or to simply sell one t-shirt displaying your logo, your merchandise store can provide a great source of revenue. Although it is vital to host a [...]
Polls have become an integral part of the electronic music industry over the years. While controversial, they offer a unique opportunity for promotion for artists at any stage in their career and are an important aspect of building a reputation among the fan community. Although many artists have been called out in the past [...]
The annual IMS Ibiza report has been released for 2018 and as always, the report covered a vast number of topics within the realms of EDM including DJ’s social media numbers, streaming growth, festivals, DJ’s earnings and digital music sales. In this article, we’ll be delving into the stats revealing EDM’s rapid exponential growth [...]
Throughout the age of EDM, music producers have constantly been investing time and money into their careers. Whether it’s producers with a long-lasting legacy such as Eric Prydz or Tiësto, or upcoming artists making a dent in the industry, a commitment of time is essential to becoming successful. Our fascination with a producer making [...]
In the current environment of the electronic dance music industry, most producers tend to focus their marketing efforts on their own country and where the majority of their fanbase is. Of course, this is a great idea when building up the foundations of your career. However, with multiple opportunities around the world to expand [...]
With the recent passage of key legislation surrounding music and the tech industry, Spotify has solidified itself as a building block to becoming a successful artist. While Spotify itself isn’t considered a Social Media platform and has limited the ways users can interact, it’s still an essential tool to building a fanbase given that [...]
Social media is becoming increasingly important by the day within the entertainment industry. But without an effective caption on your posts, it’s unlikely that your posts will drive a lot of engagement. An effective caption will essentially drive metrics such as likes, ticket sales to an event, or link clicks to a website. Therefore [...]
When it comes to your content, it’s vital for you to do everything to maximize your reach. One of the most important elements with maximizing your reach is to post at ideal times. Social media already has a large impact on who sees your content, so why not just post at perfect times for [...]
Getting placements in one of Spotify’s official editorial playlists has never been an easy process for independent artists or labels. But in a bid to democratize the submission process a lot more, Spotify have launched a new feature that allows the opportunity for an artist to submit their music to specific playlists via the [...]
We’ve explained what blockchain is all about in a previous article, and now we’ll give you an overview of how blockchain is already being applied by music artists. It started when eclectic singer Björk started selling her album in Bitcoin and three other digital currencies, and she was joined in accepting it for payments [...]
Social media algorithms are extremely integral to the day to day running of a social media platform. After all, with all of the content being published, there has to be a way to control it. That is the essence of an algorithm: a tool to help identify what content a user would want to [...]
YouTube has become an integral aspect of artists’ campaigns over the years, playing host to music videos, interviews and live set videos. With YouTube playing such a vital role in campaigns, it is important to look back and see just how well each of your videos has performed according to analytics. Looking back and [...]
As an artist, your website defines who you are, illustrating your work online and displaying your brand for the world to see. Your website should be somewhere your fans can visit in order to find out the latest information about your career, including recent releases, tour dates, and you may even want to sell [...]
There is arguably no artist in the electronic music industry that has achieved success at a more exponential rate than Martin Garrix.
Artists within the music industry have seen revenue streams change dramatically in recent years. The rapid decline in music sales as a result of widespread streaming mean artists have been forced to source revenue from other avenues. Selling merchandise can be a lucrative activity, but only if conducted in a strategic manner. It is [...]
As one of the world’s most influential companies, and the world’s leading search engine, Google has a huge degree of influence in the advertising world. Although first and foremost a search engine, the site introduced AdWords in 2000, allowing companies to advertise their content seamlessly amongst search results. AdWords has now earned Google $32.2 [...]
One of the newer kids on the block from a music perspective are streaming platforms. Steaming has completely revolutionized music consumption and many artists are making a full-time living off the revenue generated from streaming platforms like Spotify, Apple Music, Deezer, Tidal, and Pandora. In the United States alone, the streaming industry is projected [...]
Thanks to the substantial contributions from music streaming platforms, the “big 3” (Warner, Sony & Universal) generated an estimated $14.2 million per day from platforms such as Spotify and Apple Music. Universal Music Group alone made $4.5 million each day last year. Impressive as these numbers are, how do they correlate with artists’ revenue? [...]
Is there anybody who hasn’t heard of Spotify? Perhaps the most popular streaming platform globally, Spotify is classed as an incredibly popular and user-friendly platform with 72% of mobile users reaching for it as their music platform of choice to search for new music or listen to their favorite artists. Statistics indicate that Spotify [...]
