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Messenger bots are one of the most useful technological advances in recent years for marketing. With the ability to advertise your releases and connect with your fans, bots provide the ability to advertise your content in a much more organic fashion. Bots can perform a number of activities, from gathering email addresses to responding [...]
Messenger is a social media platform that pretty much everybody tends to use. Owned by Facebook, it’s consistently in the top 5 charts on the app store. Having a giant impact on the entire world, it is generally accepted as the primary platform for communication amongst people in the music industry - besides WhatsApp [...]
Messenger bots continue to grow in popularity and are now commonly used by most of the top artists and brands in the music industry. The benefits provided by these bots are endless both for fans and artists, they offer a unique opportunity to connect with your audience. One of the most beneficial aspects of [...]
According the Hub spot, “92% of marketers in 2014 claimed that social media marketing was important for their business, with 80% indicating their efforts increased traffic to their websites”. The use of social media as a tool for marketing, also known as social marketing is a relatively new phenomenon yet since its inception it [...]
With the recent passage of key legislation surrounding music and the tech industry, Spotify has solidified itself as a building block to becoming a successful artist. While Spotify itself isn’t considered a Social Media platform and has limited the ways users can interact, it’s still an essential tool to building a fanbase given that [...]
When Facebook announced the Messenger platform for building chatbots some 2 years ago, there was a lot of excitement in the market. Everybody was of the belief that bots are the next biggest thing in technology. In fact it wasn’t very hard to find an article with the title along the lines of “How [...]
