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Artists within the music industry are constantly exploring new ways to collaborate with people within their niche and beyond. But what are companies looking for when they search for clients to do a “brand deal” with? And what is the process that they tend to go through? That’s what we’re going to cover in [...]
The dictionary defines emotional intelligence as “the capacity to be aware of, control, and express one's emotions, and to handle interpersonal relationships judiciously and empathetically.” Essentially, it is deploying empathy in situations to understand & evaluate a solution. But how can it be applied in the music industry? That’s what we’re going to cover [...]
Throughout the age of EDM, music producers have constantly been investing time and money into their careers. Whether it’s producers with a long-lasting legacy such as Eric Prydz or Tiësto, or upcoming artists making a dent in the industry, a commitment of time is essential to becoming successful. Our fascination with a producer making [...]
Undoubtedly one of EDM’s biggest talking points is the role that ghost producers play in the art of producing. When it comes to producing your hits, many of you will spend days, weeks, and even months in the studio trying to perfect your musical vision, and convey your ideas into a track to then [...]
Podcasts are a great way of creating content around a subject you love. If you’re a music producer, you could create one around music production tips. If you’re a journalist, you could create one around interviews. The possibilities are pretty much endless. But you might be surprised as to how easy it can be [...]
Given the rise of the internet, consumers have been able to control the type of media they consume now more than ever. As a result, learning how to properly market yourself as an artist will play an integral role in your brand’s overall growth and success. You’ll need to understand the different marketing avenues [...]
Californian festival Coachella has become a household name around the globe. Famous for its diverse offering of music, art, entertainment, and food, the festival holds abundant opportunities for influencers and brands. Major festivals like Coachella are a key opportunity for brands and artists to utilize word of mouth advertising, and reach consumers in an [...]
For many producers out there, it seems as though they only need to brush their keyboard to make an instant commercial hit. Well-known DJs like David Guetta and Calvin Harris seem to score mainstream success with almost every track they release, with the latter currently racking up a record-breaking two months at the top [...]
As far as artist merchandise was concerned, a tee packed with tour dates was long considered the ultimate collector’s badge of fandom. Whilst musical debates raged on, the consumer was always in possession of the secret weapon… “Yes, but did you see the (Insert Location) gig?”, with a cotton-blend product to back their point. [...]
