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Artist post of the month: How Swedish House Mafia became rockstars

2018-06-30T10:00:02+02:00

The return of iconic trio Swedish House Mafia in March marked not just a seminal moment in dance music history, but also the reunion of the first ever act to have elevated themselves above the pantheons of a 'DJ' or 'Producer' tag. Since their inception a decade or so ago, the names Axwell, Steve Angello, [...]

Artist post of the month: How Swedish House Mafia became rockstars2018-06-30T10:00:02+02:00

Artist post of the month – Tiësto’s Meet & Greet

2018-06-29T17:00:09+02:00

Even when you sit at the very summit of the electronic dance industry, there's no time to become complacent, and one of the most prestigious examples of this is Tiësto. The Dutch superstar, who has not only changed his sound over the years to fit with the dynamic of more popular, current, and trending sub-genres, [...]

Artist post of the month – Tiësto’s Meet & Greet2018-06-29T17:00:09+02:00

Learning from Swedish House Mafia’s marketing campaign leading up to Ultra

2018-06-26T19:33:16+02:00

During Ultra Music Festival 2018, attendees were told to “expect the unexpected” throughout the entirety of the festival. Packed with stunning performances from the likes of Jonas Blue and Virtual Self, it was impressive to see the EDM community coming together for the truly magnificent event. But of course, the marketing campaign for the [...]

Learning from Swedish House Mafia’s marketing campaign leading up to Ultra2018-06-26T19:33:16+02:00
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