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Pop star and streetwear icon Justin Bieber has proved in recent years that owning an influential clothing line is integral to the growth of an artist, and their ever-expanding fan base. Though, perhaps not even the 24-year-old could have predicted the impact his ‘Purpose’ tour would have on contemporary fashion. Of course, merchandise has [...]
Technology influences nearly every aspect of the music industry. We’d have to look back to the mid-1800s to reveal when the music recording industry was first started. Since that time, the way people have experienced music has changed drastically. We’ve gone from music boxes and record players to 3D surround sound systems and mp3 [...]
Your branding is one of the most integral aspects of your identity as an artist. Telling your story to the world, your individual brand should communicate exactly who you are and what you would like to share. Establishing coherent branding is vital in communicating with your audience effectively. But just how much of a [...]
An artist’s branding is the personality they show to the world, influencing public opinion and either making or breaking their success. Having a strong brand enables artists to instantly be recognizable around the world, whether for the right or wrong reasons. Not only must the brand itself be strong, it must be implemented effectively [...]
As far as artist merchandise was concerned, a tee packed with tour dates was long considered the ultimate collector’s badge of fandom. Whilst musical debates raged on, the consumer was always in possession of the secret weapon… “Yes, but did you see the (Insert Location) gig?”, with a cotton-blend product to back their point. [...]
With branding playing such an integral part in every artist’s career, it is important to know when to refresh your image. Your branding is a huge part of who you are, telling your story to your audience and reinforcing your core values. Branding is not simply a logo, it covers everything from the font [...]
The distribution of artist merchandise has always been an integral aspect of the music industry. As it gives fans the opportunity to represent their favorite artists through clothing, understandably the industry has been growing exponentially year after year. An artist who owns perhaps one of the electronic music industry’s most influential clothing lines is [...]
American rapper, singer and songwriter Pharrell Williams is undoubtedly one of the most powerful musicians in the world. Having released highly successful tracks both as a solo musician as well as part of The Neptunes duo and band N*E*R*D, he has had a staggeringly successful career. As well as music, Williams has a huge [...]
Artists within the music industry have seen revenue streams change dramatically in recent years. The rapid decline in music sales as a result of widespread streaming mean artists have been forced to source revenue from other avenues. Selling merchandise can be a lucrative activity, but only if conducted in a strategic manner. It is [...]
Over the years, the electronic music industry has seen the release of a variety of highly influential albums. While, of course, the focus around these albums has been the music, the cover artwork has had a huge part to play in catapulting each one to widespread success. While each genre in the music industry [...]
Creating cover artwork for a release can be a drawn out and detailed process. It is important to take the time to ensure that the artwork is perfect, as it will play a huge part in influencing whether potential listeners decide to hit play. As well as representing your track or album, the artwork [...]
As an artist, one of the biggest ways to grow your fanbase, and expand your existing network, is by playing live. Not only can a live performance endear you to your current crop of fans, who long to be in the presence of a tangible representation of the sounds you've created in the studio, [...]
The Blood For Mercy clothing line has now seen such widespread success that it has become an intrinsic aspect of who Yellow Claw are as a duo.
