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After producing your latest track, one of the key steps in elevating your career is to get your music in the hands of the people who can help you take it to the next level. But with so many aspiring DJs and producers trying to get their tracks heard, how can you make sure [...]
Within the music industry, the general use of Facebook is often blurred between business and personal. After all, with a lot of people sharing memes and music amongst colleagues within their genre/company, it is certainly a platform that has allowed us to become more connected. Yet when it comes to networking, LinkedIn often takes [...]
"Dear Anjunafamily, We’re here today to discuss hats. Hats protect your head from dangerous ultraviolet rays. This summer, wear a hat. And the hat we recommend? An Above & Beyond hat, exclusive to our top fans on Spotify. Yours sensibly, Above & Beyond" [...]
When it comes to your social media channels, Facebook is still one of the most important tools to utilize, providing a potentially huge output. One of the key parts of Facebook as a DJ or producer is your page previews. These appear when someone hovers over a link to your Facebook page. For example, people [...]
Social media marketing is at the forefront of a brand’s success. The influence of social media is only continuing to grow as each year passes, making strategizing more important than ever before. With social media campaigns, engagement is key. The amount of interaction experienced across platforms is the decider on whether or not you [...]
The entertainment industry is generally rather judgmental and filled with people who are constantly results focused and financially driven. Although that may be a good thing in some scenarios, it also opens the door for a lot of rejection towards aspiring talent. Therefore, in this article, we’re going to discuss how you can deal [...]
Paying attention to trending apps is absolutely crucial if you wish to keep your brand relevant. For example, if you’re one of the first people on an app and it ends up becoming mainstream, there’s good chance that you’ll quickly become an influencer within that space. After all, if there aren’t many curators and [...]
YouTube has become an integral aspect of artists’ campaigns over the years, playing host to music videos, interviews and live set videos. With YouTube playing such a vital role in campaigns, it is important to look back and see just how well each of your videos has performed according to analytics. Looking back and [...]
The methods for recommending music to listeners have gradually shifted over time due to advances in technology. Through the years, most recommendations have been focussed around a user’s listening history alone. This has proved ineffective as a method overall and is an extremely limited approach in ascertaining a user's preferences. Currently, many more methods [...]
The use of personalised video in sales has become increasingly popular over the last couple of years. Brands have found that sending personalised video messages to individuals can be key in selling high-priced products. The basis is to connect with fans in order to build a connection between them and your brand. Through this [...]
For many producers out there, it seems as though they only need to brush their keyboard to make an instant commercial hit. Well-known DJs like David Guetta and Calvin Harris seem to score mainstream success with almost every track they release, with the latter currently racking up a record-breaking two months at the top [...]
Since the rise of social media advertising, influencers have been playing a huge part in marketing campaigns for brands. Providing reliable word-of-mouth advertising for companies, influencers command a huge level of respect among consumers, and can often be the catalyst in selling a large volume of product. Leading influencers have the power to sell [...]
Video sharing website YouTube recently launched its own music streaming service, 'YouTube Music', to select countries around the world. In May, New Zealand, Australia, South Korea, Mexico and the US were made able to access the brand new music service. More countries are set to be able to access the new service soon, including [...]
Long ago, being a DJ was extremely difficult. Purchasing and learning to use turntables was expensive and difficult. Buying and hunting for records in record shops was expensive, tedious and when owning hundreds of vinyls, they were difficult to carry around. Nowadays, however, everything is simpler and more compact. USB’s and websites such as [...]
The use of Facebook events to promote gigs is almost essential in the current climate. It has become unusual for events not to utilize this feature for promotion, which is completely unsurprising as an event page can do wonders in promoting a gig. Often, event pages can spread like wildfire, as when a user [...]
Technology influences nearly every aspect of the music industry. We’d have to look back to the mid-1800s to reveal when the music recording industry was first started. Since that time, the way people have experienced music has changed drastically. We’ve gone from music boxes and record players to 3D surround sound systems and mp3 [...]
Your branding is one of the most integral aspects of your identity as an artist. Telling your story to the world, your individual brand should communicate exactly who you are and what you would like to share. Establishing coherent branding is vital in communicating with your audience effectively. But just how much of a [...]
There is arguably no artist in the electronic music industry that has achieved success at a more exponential rate than Martin Garrix.
Artists within the music industry have seen revenue streams change dramatically in recent years. The rapid decline in music sales as a result of widespread streaming mean artists have been forced to source revenue from other avenues. Selling merchandise can be a lucrative activity, but only if conducted in a strategic manner. It is [...]
On 12th April, the dust was settling on the reunion of Swedish House Mafia at Ultra Music Festival in Miami, but it was another post about Ultra which grabbed the attention of many, with Dutch producer Oliver Heldens using his social media platforms to post the following speech which earned 22k Facebook likes, and [...]
