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Reverse engineering your ambitions is an extremely efficient way to go about achieving your dreams within the music industry. After all, it provides clarity of the vision and the steps that you need to take in order to get there. In this article, we’re going to talk about what the art of reverse engineering [...]
Selecting an image for your Spotify profile may seem like an easy decision, but plenty of artists upload an image not suited to their profile, and in doing so, they don’t portray themselves as well as they could. Being represented well on Spotify is vital, as the platform still dominates the music streaming industry, [...]
The phrase personal brand is often thrown around a lot by many people on social media. Whether it’s referring to someone’s success, or simply their identity, it certainly represents who they are as a person. Whether you’re an employee, artist, label manager, or anything else, we all have a personal brand. It is not [...]
With its ever-expanding reach, social media permeates nearly every aspect of our daily lives. Yet, despite having the opportunity to connect with people across the globe, it’s rare that we use this ability to its full potential. As a growing artist, it’s important to understand who your target audience is and how and when [...]
According to the dictionary, self-awareness is a “conscious knowledge of one’s own character, feelings, motives, and desires.” Essentially, it’s an understanding of what you want in your life, and understanding your own psychology so that you can achieve your ambitions. Within the music industry, this practice is extremely important. It allows you to find [...]
You don’t need to be a selfie queen or an amazing photographer to grow your audience on Instagram. Instead, a lot of the growth is focused on strategy. Here are some strategies to help you with your Instagram engagement and growth. Optimize your hashtags Hashtags are undoubtedly a great way to get discovered by [...]
A key step to furthering your career is via a music-based podcast. Music is the common denominator that joins all of us, and it’s a way of sharing memories or introducing us to new artists, songs, and even styles. Once you’ve determined your show’s theme (this should be loosely based on your own musical [...]
Whether it's going to happen in the next two years, 5 years, or beyond, a recession is undoubtedly coming. Due to it being a natural part of the financial cycle, it’s truly inescapable. Companies within the music industry will go bankrupt, producers will be unable to afford their lavish lifestyle due to a lack [...]
Amazon Alexa, Google Home, Apple HomePod. They have one thing in common: they are the way in which consumers will search over the coming years. With Alexa overtaking the likes of Facebook, Spotify, Instagram (and many others) as number one in the app store around the world, it is undeniable that voice is beginning [...]
Many artists limit their creativity and simply focus on their music alone. At the earliest stages of your career, in particular, you’ll need to work on a number of different aspects, from content creation to advertising. Although your music will always be your main focus, content creation is an incredibly valuable aspect of your [...]
Many people within the music industry are currently struggling financially to sustain their music career. Whether it’s working a day job, not generating enough money from Spotify streams or any variety of other reasons. But no matter what it is, there is something that the vast majority of producers have in common: the mission [...]
Messenger bots continue to grow in popularity and are now commonly used by most of the top artists and brands in the music industry. The benefits provided by these bots are endless both for fans and artists, they offer a unique opportunity to connect with your audience. One of the most beneficial aspects of [...]
Your website is the window to your brand as an artist, giving visitors an insight into who you are and what you represent. Often, visiting your website will be the first interaction a potential fan will have with your brand, making it vital to give a good first impression. There are a diverse array [...]
A common mistake that many people make when posting on social media is that they believe it’s okay to upload the same content to each platform. However, this is simply not the case. After all, every social network has features which allow you to optimize a post specifically on that platform. In the same [...]
The relationship between an artist and their fans is one that has adapted gradually over the years. In the past, the separation between the two was much greater, and fans were rarely able to catch a glimpse of their favourite star, let alone hold a conversation with them. Back then, before the social media [...]
Social media has become increasingly prominent within both our business and social lives over the past few years. With relationships built on the internet, producers are learning that almost anything is achievable if you’re willing to invest time in networking. Therefore, we’re going to discuss how to grow your network on LinkedIn - a [...]
Social media’s role in marketing and branding is at an all-time high. Its large outreach, speed and efficiency have changed the music scene, and the world forever. With branding and marketing being such a critical part of the music industry, the power that is social networks is a powerful one. However, boasting such a [...]
As many producers will be aware, the prospect of getting attention from social media platforms such as Instagram is not an easy process. However, the “stories” feature is a tool that allows people to connect with their audience outside of the main news feed. In this article, we’re going to discuss some capabilities of [...]
As an artist, Facebook ads will be an integral aspect of your marketing strategy. Reaching a large number of people through Facebook is now near impossible unless you conduct paid advertising unless one of your posts goes viral. Many underestimate the value of advertising on the platform, but it is one of the best [...]
A Spotify pre-save campaign can provide you with seemingly endless benefits, from collecting email addresses to building excitement ahead of a release. There are several platforms out there making the process incredibly easy and low cost for artists, providing pre-save capabilities and running complex campaigns to run alongside. As the benefits of a Spotify [...]
