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Regardless of industry, video should always remain a prime focus within your marketing campaigns. Video content is always likely to attract the most interaction and provoke the most growth for your brand. There are a variety of options out there, from livestreaming to vlogging, from Q&As to Instagram stories. With many artists branching out [...]
As the world’s leading music streaming platform, Spotify continues to increase its influence globally with every passing year. That being said, there have recently been reports around Apple Music overtaking Spotify in the future in terms of users, particularly in locations like the US, where Apple Music is predicted to overtake Spotify by the [...]
Paying attention to trending apps is absolutely crucial if you wish to keep your brand relevant. For example, if you’re one of the first people on an app and it ends up becoming mainstream, there’s good chance that you’ll quickly become an influencer within that space. After all, if there aren’t many curators and [...]
Social media algorithms are extremely integral to the day to day running of a social media platform. After all, with all of the content being published, there has to be a way to control it. That is the essence of an algorithm: a tool to help identify what content a user would want to [...]
The first place all traffic will divert to as a producer or DJ? Your website. Possessing a strong website is the key to the success of any artist, and integral in the promotion game of the modern world. With a phone-shaped computer in every pocket, you are just seconds away from potentially connecting with [...]
In the current climate, VR is becoming increasingly popular with each passing year, allowing gamers around the world to experience games like never before. With the technology continuously becoming more advanced, more and more previously unforeseen opportunities are becoming a reality. It was only a matter of time before the art of DJing became [...]
For many producers out there, it seems as though they only need to brush their keyboard to make an instant commercial hit. Well-known DJs like David Guetta and Calvin Harris seem to score mainstream success with almost every track they release, with the latter currently racking up a record-breaking two months at the top [...]
As an artist, your website defines who you are, illustrating your work online and displaying your brand for the world to see. Your website should be somewhere your fans can visit in order to find out the latest information about your career, including recent releases, tour dates, and you may even want to sell [...]
Since the rise of social media advertising, influencers have been playing a huge part in marketing campaigns for brands. Providing reliable word-of-mouth advertising for companies, influencers command a huge level of respect among consumers, and can often be the catalyst in selling a large volume of product. Leading influencers have the power to sell [...]
When Facebook announced the Messenger platform for building chatbots some 2 years ago, there was a lot of excitement in the market. Everybody was of the belief that bots are the next biggest thing in technology. In fact it wasn’t very hard to find an article with the title along the lines of “How [...]
The art of being a successful DJ is a potent cocktail made up of many elements, including the ability to read a crowd, performing a steady and subtle rise in BPM, and mixing seamlessly between two - or more - tracks, but with the art of DJ'ing changing rapidly, which technologies will define the [...]
Previously, we visited the topic of A&Rs being replaced by AI, but now it has emerged that in the future DJs may have the potential to be replaced by robot intelligence. Although this may seem far-fetched, many of the functionalities that this change would require are already readily available on the market. There are [...]
For many DJs and producers, it is easy to get stuck in a routine when working on a project or mix for a long time. When you’re approaching the end of a project, it’s critical to have an informed idea of the overall characteristics of your mix. But how do you find the right [...]
Thanks in part to the internet, we have the ability to communicate instantly with people around the world. Marketing is one of the many fields that has taken advantage of this new ability. The amount of marketing materials sent out on a daily basis by way of email, text message, social media platforms and [...]
Artists within the music industry have seen revenue streams change dramatically in recent years. The rapid decline in music sales as a result of widespread streaming mean artists have been forced to source revenue from other avenues. Selling merchandise can be a lucrative activity, but only if conducted in a strategic manner. It is [...]
As one of the world’s most influential companies, and the world’s leading search engine, Google has a huge degree of influence in the advertising world. Although first and foremost a search engine, the site introduced AdWords in 2000, allowing companies to advertise their content seamlessly amongst search results. AdWords has now earned Google $32.2 [...]
We’ve taken a look at each service individually and weighed up the pros and cons of each platform to establish which one is the biggest hit with consumers.
Creating cover artwork for a release can be a drawn out and detailed process. It is important to take the time to ensure that the artwork is perfect, as it will play a huge part in influencing whether potential listeners decide to hit play. As well as representing your track or album, the artwork [...]
As technology develops and trends shift, marketing strategy must be consistently adapted to ensure that it is still effective. An aspect of marketing that has continued to adapt over the years to match current trends is the use of video. Using video online has been proven as one of the most effective ways to [...]
