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Getting signed to the label of your dreams is a marathon, not a sprint, by taking the long-term approach and consistently building on your relationship with the A&R, you give yourself the best chance of reaching your goal.
Industry leader Spotify is, without doubt, one of the most powerful influencers in the music industry as a whole. With over 157 million active users, the platform has experienced exponential growth since it was launched only 9 years ago. Due to this influence, it is vitally important for artists to allocate a great deal [...]
While Spotify isn’t the highest-paying platform, it’s undoubtedly one of the most in-demand streaming platforms amongst consumers and artists alike, demanding a significant amount of market share in the music streaming market. Its simple navigational features, playlists and radio features, make finding all your favourite music in one place incredibly easy. Some artists prefer [...]
No matter how great your music is, one of the biggest challenges in this industry is to gain the right exposure for your work, and ensure that your audience is being maximized. Here are a few simple tips which can really help your work to reach the masses, and in turn, help grow your [...]
Throughout the age of EDM, music producers have constantly been investing time and money into their careers. Whether it’s producers with a long-lasting legacy such as Eric Prydz or Tiësto, or upcoming artists making a dent in the industry, a commitment of time is essential to becoming successful. Our fascination with a producer making [...]
Undoubtedly one of EDM’s biggest talking points is the role that ghost producers play in the art of producing. When it comes to producing your hits, many of you will spend days, weeks, and even months in the studio trying to perfect your musical vision, and convey your ideas into a track to then [...]
After producing your latest track, one of the key steps in elevating your career is to get your music in the hands of the people who can help you take it to the next level. But with so many aspiring DJs and producers trying to get their tracks heard, how can you make sure [...]
Getting placements in one of Spotify’s official editorial playlists has never been an easy process for independent artists or labels. But in a bid to democratize the submission process a lot more, Spotify have launched a new feature that allows the opportunity for an artist to submit their music to specific playlists via the [...]
Gaining a high number of followers on Spotify has endless benefits. Spotify remains the most popular music streaming platform in the world, and commands a massive 170 million users. Due to this, it is more important than ever to build an effective profile on the platform and gain as many followers as possible. People [...]
The use of personalised video in sales has become increasingly popular over the last couple of years. Brands have found that sending personalised video messages to individuals can be key in selling high-priced products. The basis is to connect with fans in order to build a connection between them and your brand. Through this [...]
When you become a full-time musician, there is a lot to consider. What kind of artist do you want to be? Are you going to be elusive and never publish a true photo of yourself? Are you going to be the kind that inundates your fans on social media every day? Will you constantly [...]
Thanks in part to the internet, we have the ability to communicate instantly with people around the world. Marketing is one of the many fields that has taken advantage of this new ability. The amount of marketing materials sent out on a daily basis by way of email, text message, social media platforms and [...]
With talent, hard work & execution, you too can become a godfather of Spotify.
The return of iconic trio Swedish House Mafia in March marked not just a seminal moment in dance music history, but also the reunion of the first ever act to have elevated themselves above the pantheons of a 'DJ' or 'Producer' tag. Since their inception a decade or so ago, the names Axwell, Steve Angello, [...]
We’ve taken a look at each service individually and weighed up the pros and cons of each platform to establish which one is the biggest hit with consumers.
One of the newer kids on the block from a music perspective are streaming platforms. Steaming has completely revolutionized music consumption and many artists are making a full-time living off the revenue generated from streaming platforms like Spotify, Apple Music, Deezer, Tidal, and Pandora. In the United States alone, the streaming industry is projected [...]
In only a matter of weeks, Swedish House Mafia unleashed their reunion set at UMF Miami, and one of their members, Steve Angello, dropped a brilliant album filled with works from the past years. With 21 tracks, it certainly makes for some great listening whilst you’re grinding away at a marketing campaign. But in [...]
Despite the current trends of streaming services like Spotify and Apple Music taking a large chunk of the market, one of the key assets any artist must learn how to master is the grandfather of all modern music streaming content: YouTube. Still ranked as the most dominant streaming platform in the music business, research [...]
Is there anybody who hasn’t heard of Spotify? Perhaps the most popular streaming platform globally, Spotify is classed as an incredibly popular and user-friendly platform with 72% of mobile users reaching for it as their music platform of choice to search for new music or listen to their favorite artists. Statistics indicate that Spotify [...]
