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What is Lip Sync Live and who is going to be using it? Lip Sync Live is Facebook’s upcoming service which aims to recapture the coveted 13-24 age demographic. Their decision to invest in this service for the Facebook ecosystem comes on the tails of their licensing deals with Sony/ATV Music Publishing, Warner Music [...]
Polls have become an integral part of the electronic music industry over the years. While controversial, they offer a unique opportunity for promotion for artists at any stage in their career and are an important aspect of building a reputation among the fan community. Although many artists have been called out in the past [...]
No matter how great your music is, one of the biggest challenges in this industry is to gain the right exposure for your work, and ensure that your audience is being maximized. Here are a few simple tips which can really help your work to reach the masses, and in turn, help grow your [...]
As the rise of electronic dance music has seen the live show elevated to a new status, the days of underground clubs with nothing more than a brooding sound system and bass-heavy beat have given way to full-on circus-style shows, laden with confetti cannons. But with fans flocking to festivals from far and near, [...]
Making music can be a lot of fun, but once completed you will have a very important question to ask. How can you release your music for people to hear on every platform out there? Easy. Digital distribution services such as CDBaby, RouteNote, and Soundrop have acknowledged the need to get your music out [...]
The annual IMS Ibiza report has been released for 2018 and as always, the report covered a vast number of topics within the realms of EDM including DJ’s social media numbers, streaming growth, festivals, DJ’s earnings and digital music sales. In this article, we’ll be delving into the stats revealing EDM’s rapid exponential growth [...]
Email marketing is often slightly overlooked by artists on their way to the top. With social media having truly taken over, email-marketing campaigns can be left neglected by artists despite the huge level of potential they offer. Email campaigns are one of the most effective ways to reach your audience quickly, offering a unique [...]
Given the rise of the internet, consumers have been able to control the type of media they consume now more than ever. As a result, learning how to properly market yourself as an artist will play an integral role in your brand’s overall growth and success. You’ll need to understand the different marketing avenues [...]
Social media is becoming increasingly important by the day within the entertainment industry. But without an effective caption on your posts, it’s unlikely that your posts will drive a lot of engagement. An effective caption will essentially drive metrics such as likes, ticket sales to an event, or link clicks to a website. Therefore [...]
Within the music industry, procrastination can be pretty common among producers. After all, you might not want to finish the 30 tracks sitting on your computer, or actually get the pre-release promotion of your new track sorted. But what’s important to understand is that these are the exact tasks that end up furthering your [...]
After producing your latest track, one of the key steps in elevating your career is to get your music in the hands of the people who can help you take it to the next level. But with so many aspiring DJs and producers trying to get their tracks heard, how can you make sure [...]
Within the music industry, the general use of Facebook is often blurred between business and personal. After all, with a lot of people sharing memes and music amongst colleagues within their genre/company, it is certainly a platform that has allowed us to become more connected. Yet when it comes to networking, LinkedIn often takes [...]
Regardless of industry, video should always remain a prime focus within your marketing campaigns. Video content is always likely to attract the most interaction and provoke the most growth for your brand. There are a variety of options out there, from livestreaming to vlogging, from Q&As to Instagram stories. With many artists branching out [...]
The entertainment industry is generally rather judgmental and filled with people who are constantly results focused and financially driven. Although that may be a good thing in some scenarios, it also opens the door for a lot of rejection towards aspiring talent. Therefore, in this article, we’re going to discuss how you can deal [...]
As the world’s leading music streaming platform, Spotify continues to increase its influence globally with every passing year. That being said, there have recently been reports around Apple Music overtaking Spotify in the future in terms of users, particularly in locations like the US, where Apple Music is predicted to overtake Spotify by the [...]
Over the years, polls have come to play a huge role in the electronic music industry. Although a subject for much debate among fans and industry professionals alike, something that cannot be denied is the influence polls have on the shape of the industry as a whole. From dictating artist fees to providing exposure [...]
Being in the entertainment industry, it can sometimes be pretty hard to get things done. After all, with an abundance of tasks & ambitions that constantly need achieving, it’s often hard to fit everything into your daily schedule. Making a plan is something that is absolutely crucial to effective time management. By prioritizing activities [...]
Instagram is undoubtedly one of the largest social platforms of our time. With over 800 million accounts, there is pretty much unlimited opportunity to grow your music brand within the platform. Therefore, in this article, we’re going to discuss how you can use the Direct Message feature to network within the application. Finding accounts [...]
Everyone knows a like doesn’t mean a fan. But how can you turn all these followers in fans? What does it take to increase your conversion rate on socials? What strategies can you implement to convert more followers into real fans? A number of tools such as download gates, mailing lists and follow-for-follow strategies [...]
Getting the best out of your social media presence is one of the most important aspects of your online marketing strategy. With so many platforms out there, it is important to make sure that you are making the most out of all major platforms in order to generate the best interaction with your music [...]
