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Planning for the long-term can be incredibly daunting, especially when you are in the earliest stages of your career. But, it is important to understand that planning ahead is incredibly important for a number of reasons. With the New Year upon us, now is the best time to plan your schedule for the year. [...]
There is an endless number of ways in which the Eurosonic Noorderslag can aid you in furthering your career as an artist.
Within the electronic music industry, the Netherlands is famed for being the home of many of the biggest artists in the world, but also for playing host to some of the best events year-round. Artists such as Tiësto, Armin van Buuren and Hardwell have all emerged from the country, illustrating why it is viewed [...]
Most producers are aware of the potential housed in Asia. The electronic music scene has been growing in popularity exponentially in the continent over the last few years, making it an incredibly appealing location to host a festival or event, or to expand your fanbase. For this reason, many events have been popping up [...]
According the Hub spot, “92% of marketers in 2014 claimed that social media marketing was important for their business, with 80% indicating their efforts increased traffic to their websites”. The use of social media as a tool for marketing, also known as social marketing is a relatively new phenomenon yet since its inception it [...]
The importance of social media is often overlooked by beginner DJs and producers. At the end of the day, we upload our music on SoundCloud, not Facebook, right? Wrong. Facebook, Twitter, Instagram and Snapchat are all just as significant as your SoundCloud and Spotify. Without them, how else will you tell the world about [...]
The music industry shares the obstacles of many others in the world of marketing – how to find creative and innovative ways to promote an artist? Building a strong personal brand that speaks to your fans will make a huge impact in taking you to the heights of the dance music elite. One of [...]
With new polls showing that 35% of all adults now use Instagram, a huge increase from the 24% who use Twitter, it is clear that there is no social networking app around right now that can influence your career in the way that Instagram can. With 38% of all Instagram account holders using it [...]
Perhaps the fastest evolving marketing tool, Social Media has become an integral part of global marketing campaigns and only becomes increasingly valuable with each passing year. Having a social media presence is vital for artists, providing a bridge to connect with a global audience of current and potential fans. While all of the major [...]
Timeless; adjective Meaning: not affected by the passage of time or changes in fashion. Synonyms: classic, ageless, permanent, everlasting, immutable. Perhaps the most poignant of all the official dictionary definitions of 'timeless' is the final word on the above list... Immutable. There is, after all, no finer way to describe CamelPhat's 2017 anthem, which [...]
With the DJ Mag Top 100 poll playing such a huge role in artists' careers, various producers have enforced creative campaigns to scoop in as many votes as they possibly can. In recent years, the award itself has been ridiculed by some sections of the dance community with many labelling the accolade as a [...]
When using social media as an artist, it can be all too easy to become wrapped up in the creation of your content rather than efficiently planning and scheduling your campaigns. With social media now requiring more attention than ever, it can be difficult to allocate the necessary time and hard work to being [...]
As social media and search engines adapt over time, your strategy must shift with it in order to remain beneficial to your brand. Every time technology shifts, brands and artists must adapt their strategy to match it. Being aware of shifts in the market is one of the most important aspects of planning your [...]
Coming up with new ideas for content can be difficult as an artist. Sometimes you become stuck in a rut, limiting your creativity for new ideas. Although your using the same kind of content over and over may work at first, over time it will become less effective as people grow bored with it. [...]
It’s common knowledge that having more contacts and experience is a much better starting point when you’re trying to break into the music industry. Without knowing the right people, it is much more difficult to have access to the very best opportunities, the kind of opportunities that can propel your career to the next [...]
2018 has been an incredible year for the industry. An abundance of great music has been released and the industry has well and truly thrived as a result. Electronic music festivals around the world have continued to grow in influence, artists have risen to lofty heights, labels have outdone themselves with their content. In [...]
Facebook videos should already be a central aspect of your online strategy. With the ability to draw focus and increase engagement, videos have always been one of the most valuable pieces of content you can deliver. In the past, YouTube was the only place fans visited to watch video content, but now all social [...]
A question many artists will ask throughout their career is how to gain more fans. Simply put, there are a number of methods out there to increase your fanbase over time. A common misconception is that fans and followers are the same thing and this could not be more false. A follower is someone [...]
As an artist, becoming successful will result in your inbox becoming increasingly busy over time. The more people you convert into fans, the more impossible it will be to manage your inbox effectively. One of the main methods of communication that fans use to contact artists is the Instagram private message inbox. In this [...]
With the velvety curtains of summer 2018 drawing to a close, another season has passed through the somewhat formulaic pattern of the dance music calendar, a flurry of events pierced annually by a series of jewels in the industry’s crown. But as this particular summer ends, dance music balances on the most delicate of [...]
