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As an artist, a lot of the content you share will originate on your phone. Particularly on tour, much of what you share with the world will be photos taken on your device. In the world of marketing, there is nothing worse than content that is of a low quality. Low-resolution images will negatively [...]
Imagine being one of the first music producers in the United States to dominate social media. Imagine being one of the first people in The Netherlands to be followed by hundreds of thousands of people. You’d be a legend. You’d be one of the most influential people in the entire country. Now, imagine influence [...]
Music production is a long and tedious process. Writing a song can take anywhere between 2 weeks to 2 months. But while artists aren’t releasing music, keeping fans’ interest engaged can sometimes be difficult. However, as a music producer, your music isn’t the only content you can offer your fans. With the ability to [...]
Brand partnerships can bring an abundance of growth to your career in many ways. By collaborating on projects with brands, you and your content will be exposed to a variety of crowds. Collaborating with a brand will not only propel the brand to achieve more exposure but will also do the same for you. [...]
Making a full-time income from the music industry is not the easiest career in the world. Instead of working a 30 hour day job like the majority of society, producers & business executives within EDM are regularly working 60+ hours per week in order to make ends meet. After all, it’s an absolutely incredible [...]
As an artist, you should be able to move to a different digital distributor at any given time. You may find another distributor offering a better deal, or you may simply want a change. Increasingly though, it has become commonplace for artists to become stuck in deals with distributors and has often been difficult [...]
What makes you stop when you are scrolling through your feed? Is it an emotion? Is it an informative piece of content? Is it something that you want your friends and colleagues within the music industry to see? The truth is that marketers are commonly using psychology to provoke emotions within people that will [...]
Regret is an emotion regularly faced in the music industry by many EDM producers. With a constant pondering of “what if”, a lot of people seem to wish that they carried out different actions when looking back in hindsight. In this article, we’re going to discuss the roots behind regret in the music industry, [...]
One of the key components to building a successful career in modern times, is without a doubt, merchandise sales. In recent times, dance music merchandise has skyrocketed in popularity. Artists like Don Diablo has been marking a huge importance on his entire 'Hexagon' brand through the image that is worn upon the backs or [...]
Content is an absolutely essential part of being an artist. Whether you are active on social media or not, we all know it’s true. Whether it’s shots for your press profile, behind the scenes studio tours, live streams, or simply interactions with fans, content is something that everybody needs in order to maintain a [...]
With many producers in the music industry having relatively small budgets for marketing their artistic brand, it comes as no surprise to learn that they are unable to spend thousands of dollars every single month simply on marketing. During this article, we’re going to discuss some effective ways to market your artistic brand, and [...]
Putting together an effective Instagram strategy is vital for artists due to the sheer level of potential the platform offers for expanding your reach. Many focus on the visual content they upload to Instagram and neglect the written copy that accompanies the images, which is a huge mistake. Not only do your captions build [...]
The debate about live mixing vs pre-recorded sets is one that has lasted throughout the dance music industry’s lifetime. Without a definitive answer, this is a debate that can often spark strong opinions within the artist community, as well as the fan community. There are many who argue firmly that artists must mix live [...]
One of the most commonly asked questions by artists is how to increase excitement ahead of the release of a track or album. This can be a difficult task, especially if you haven’t yet amassed a large worldwide fanbase. One of the newest tactics for generating interest around a release is the pre-save feature, [...]
In a previous article, we discussed the importance of using the pre-save feature on Spotify, Apple Music and Deezer to create anticipation around a specific release. By allowing users to pre-save your track or album you create the perfect opportunity for gaining limited access to your fans’ Spotify accounts, enabling you to insert your [...]
With social media now playing an active role in the careers of producers, it is often a great point of focus for artists looking to improve their visibility on a global scale. While many aim to grow their numbers and achieve as much exposure as possible, they use tactics specifically devised for promoting sales. [...]
Music producers are often faced with dozens of opportunities every day. Whether it’s networking with people at their favourite record label, meeting their favourite producer, or simply getting a new song finished, they are constantly bombarded with ways to progress their career. Despite all of this, many carry a pessimistic view that leads them [...]
Pre-save campaigns through streaming services are undoubtedly one of the very best ways to drum up excitement ahead of the release of a track or album. Allowing you to ensure that your most dedicated fans receive your new music instantly, the feature is a great method for generating an increased volume of streams and [...]
Introduced just last year, IGTV has already made a huge impact on the marketing industry. Built as an aspect of Instagram’s platform, the service allows users to upload vertical videos of up to 10 minutes in length, or 60 minutes if you have a verified or popular account. IGTV provides even further opportunities for [...]
As an artist, you’ll find that you will consistently be receiving messages from your fans. One of the biggest difficulties in scheduling your day is finding the time to respond to these messages. While many messages may simply be declarations of support that do not require a written response, but simply an emoji or [...]
