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Whether starting your career or looking to make the next step in the journey of an established act, one of the key parts of any DJ or producer's life is the festival circuit. But in order to appear on these line-ups, you need to get the festivals to notice you, to notice your brand, [...]
"Dear Anjunafamily, We’re here today to discuss hats. Hats protect your head from dangerous ultraviolet rays. This summer, wear a hat. And the hat we recommend? An Above & Beyond hat, exclusive to our top fans on Spotify. Yours sensibly, Above & Beyond" [...]
Social media marketing is at the forefront of a brand’s success. The influence of social media is only continuing to grow as each year passes, making strategizing more important than ever before. With social media campaigns, engagement is key. The amount of interaction experienced across platforms is the decider on whether or not you [...]
The two words that you just can’t escape in dance music right now continue to resonate throughout the electronic industry: Salvatore Ganacci. Dance music went to war with itself this week after seeing the theatrics of Salvatore Ganacci at Tomorrowland in a cleverly cut up video that only showed him dancing like a fool [...]
As one of the most important social media platforms for artists to utilize, it is now more important than ever to ensure that your Instagram profile reflects you as positively as it can. Giving the right first impression with a professional-looking Instagram account can make the difference between experiencing a follower increase or a [...]
Logos are important to your brand as you grow as an entertainer because it is a symbol that will represent you, your creations, and more. Every fan loves to represent their favourite artist in some way, so why not tie your audience together with a unique logo. Your logo will be a powerful symbol [...]
Paying attention to trending apps is absolutely crucial if you wish to keep your brand relevant. For example, if you’re one of the first people on an app and it ends up becoming mainstream, there’s good chance that you’ll quickly become an influencer within that space. After all, if there aren’t many curators and [...]
Californian festival Coachella has become a household name around the globe. Famous for its diverse offering of music, art, entertainment, and food, the festival holds abundant opportunities for influencers and brands. Major festivals like Coachella are a key opportunity for brands and artists to utilize word of mouth advertising, and reach consumers in an [...]
Pop star and streetwear icon Justin Bieber has proved in recent years that owning an influential clothing line is integral to the growth of an artist, and their ever-expanding fan base. Though, perhaps not even the 24-year-old could have predicted the impact his ‘Purpose’ tour would have on contemporary fashion. Of course, merchandise has [...]
The use of personalised video in sales has become increasingly popular over the last couple of years. Brands have found that sending personalised video messages to individuals can be key in selling high-priced products. The basis is to connect with fans in order to build a connection between them and your brand. Through this [...]
Marketing is a powerful tool. It can turn a product into an overnight success or turn a musician into an overnight superstar. That being said, without the support of happy customers or fans, marketing can only go so far. Word of mouth has proven to be much more valuable than marketing campaigns. Even with [...]
Online dance music magazines or blogs have become a highly prominent element of the music industry. Countless music fans look to these platforms to stay up-to-date with the latest music and they are considered influencers in the fast-paced world of dance music. These online platforms move at a much faster pace than traditional magazines [...]
Since the rise of social media advertising, influencers have been playing a huge part in marketing campaigns for brands. Providing reliable word-of-mouth advertising for companies, influencers command a huge level of respect among consumers, and can often be the catalyst in selling a large volume of product. Leading influencers have the power to sell [...]
Getting gigs as a startup DJ is never easy. Promoters consistently disregard DJ’s who lack prominent online followings, press kits and most often, DJ’s who can’t bring people through the door. There are a limited number of events out there and it can be tough to connect with the right people to showcase your [...]
With branding playing such an integral part in every artist’s career, it is important to know when to refresh your image. Your branding is a huge part of who you are, telling your story to your audience and reinforcing your core values. Branding is not simply a logo, it covers everything from the font [...]
American rapper, singer and songwriter Pharrell Williams is undoubtedly one of the most powerful musicians in the world. Having released highly successful tracks both as a solo musician as well as part of The Neptunes duo and band N*E*R*D, he has had a staggeringly successful career. As well as music, Williams has a huge [...]
There is arguably no artist in the electronic music industry that has achieved success at a more exponential rate than Martin Garrix.
Fashion is undoubtedly a key part of today’s society. With the likes of Kanye, Pharrell, and many more releasing their own clothing line, it was just a matter of time before Tyler The Creator created his “Golf Wang” product range. Encompassing everything that we love about the fashion industry, he is giving fans the [...]
Perhaps one of the key points to consider when looking to grow your enterprise is your merchandise range and how merch sales can lead to both an increased bank balance (which can be used to fund other areas that will profit your career, such as expensive PR campaigns), and increased exposure as an artist. [...]
Thanks in part to the internet, we have the ability to communicate instantly with people around the world. Marketing is one of the many fields that has taken advantage of this new ability. The amount of marketing materials sent out on a daily basis by way of email, text message, social media platforms and [...]
