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Artists within the music industry have seen revenue streams change dramatically in recent years. The rapid decline in music sales as a result of widespread streaming mean artists have been forced to source revenue from other avenues. Selling merchandise can be a lucrative activity, but only if conducted in a strategic manner. It is [...]
Despite SoundCloud’s recent shortcomings, it ultimately still stands as one of the premier streaming platforms amongst DJ’s and producers. Its simplicity and convenience provide a great platform for start-up artists to begin sharing their music. While platforms such as Spotify and Apple Music are more profitable and (as a general consensus) preferred by consumers, [...]
As one of the world’s most influential companies, and the world’s leading search engine, Google has a huge degree of influence in the advertising world. Although first and foremost a search engine, the site introduced AdWords in 2000, allowing companies to advertise their content seamlessly amongst search results. AdWords has now earned Google $32.2 [...]
Creating and maintaining an effective artist profile on Spotify may seem daunting, but is a hugely beneficial activity for artists. With Spotify still dominating the music streaming market, representing yourself well on the platform is vital for any artist. Having an effective profile is the key to achieving more streams, therefore, generating more revenue, [...]
As the industry’s leading music streaming service, Spotify has become one of the most important aspects of a musician’s career. Over time, Spotify has been granting artists more and more control over their artist profiles, and in September 2017 Spotify introduced the option for artists to edit their own bio. Presenting yourself well with [...]
The return of iconic trio Swedish House Mafia in March marked not just a seminal moment in dance music history, but also the reunion of the first ever act to have elevated themselves above the pantheons of a 'DJ' or 'Producer' tag. Since their inception a decade or so ago, the names Axwell, Steve Angello, [...]
Even when you sit at the very summit of the electronic dance industry, there's no time to become complacent, and one of the most prestigious examples of this is Tiësto. The Dutch superstar, who has not only changed his sound over the years to fit with the dynamic of more popular, current, and trending sub-genres, [...]
We’ve taken a look at each service individually and weighed up the pros and cons of each platform to establish which one is the biggest hit with consumers.
With marketing now considered one of the most important and pivotal areas in the career of a modern-day DJ and producer, the way you can maximize your exposure to a large audience has never been more important. The best PR campaigns lead to maximum publicity and can provide you with many tips and tricks [...]
One of the newer kids on the block from a music perspective are streaming platforms. Steaming has completely revolutionized music consumption and many artists are making a full-time living off the revenue generated from streaming platforms like Spotify, Apple Music, Deezer, Tidal, and Pandora. In the United States alone, the streaming industry is projected [...]
As an artist, your yearly marketing campaign will have a huge influence on the level of success you are able to achieve. With a marketing campaign, a budget also needs to be allocated to ensure that each segment of the campaign flows smoothly as the year progresses. Without a budget plan, individuals and organizations [...]
During Ultra Music Festival 2018, attendees were told to “expect the unexpected” throughout the entirety of the festival. Packed with stunning performances from the likes of Jonas Blue and Virtual Self, it was impressive to see the EDM community coming together for the truly magnificent event. But of course, the marketing campaign for the [...]
In only a matter of weeks, Swedish House Mafia unleashed their reunion set at UMF Miami, and one of their members, Steve Angello, dropped a brilliant album filled with works from the past years. With 21 tracks, it certainly makes for some great listening whilst you’re grinding away at a marketing campaign. But in [...]
Getting the best out of your social media presence is one of the most important aspects of your online marketing strategy. With so many platforms out there, it is important to make sure that you are making the most out of all major platforms in order to generate the best interaction with your music [...]
As Instagram continues to play a huge role in the success of artists, it is imperative to make sure that your strategy is effective. The only way to thoroughly analyse whether your content is working to your advantage is to take a closer look at the analytics behind your page. Alongside the main analytics, [...]
Over the last few years, technology has adapted at an exponential rate, causing a ripple effect across industries. In the current climate, consumers are now more impatient than ever and want everything ‘now’. According to Hubspot, 80% of consumers would rather watch a live video than read a blog post from a brand, and [...]
Remember those Facebook pages you may have 'liked' in the past, but then never really interacted with afterwards? Now you must work to not be one of those pages and actively convert the people behind the 'likes' into actual fans. With consistency, it definitely isn’t as complicated as it sounds. You have your page, you [...]
Maintaining a consistent presence on Twitter is a hugely important aspect of being an artist. The site has a huge reach, giving great potential to promotional material posted. Posts are quickly able to spread around the globe through retweets and likes, making the potential for viral posts endless. Twitter has gone through a huge [...]
We all may have had that moment on social media when we see someone else’s page with so many likes, comments, followers, etc, and wonder how they did it. What are their methods and how can you implement them to stimulate your own social media growth? Growing on Facebook depends on various factors and it greatly [...]
As technology develops and trends shift, marketing strategy must be consistently adapted to ensure that it is still effective. An aspect of marketing that has continued to adapt over the years to match current trends is the use of video. Using video online has been proven as one of the most effective ways to [...]
