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As many producers will be aware, the prospect of getting attention from social media platforms such as Instagram is not an easy process. However, the “stories” feature is a tool that allows people to connect with their audience outside of the main news feed. In this article, we’re going to discuss some capabilities of [...]
Reverse engineering your ambitions is an extremely efficient way to go about achieving your dreams within the music industry. After all, it provides clarity of the vision and the steps that you need to take in order to get there. In this article, we’re going to talk about what the art of reverse engineering [...]
According to the dictionary, self-awareness is a “conscious knowledge of one’s own character, feelings, motives, and desires.” Essentially, it’s an understanding of what you want in your life, and understanding your own psychology so that you can achieve your ambitions. Within the music industry, this practice is extremely important. It allows you to find [...]
Producers within Western countries may not be too familiar with platforms such as Weibo & WeChat. But with over 340 million monthly active users, it’s certainly something worth paying attention to. Likewise, WeChat now has over 1 billion monthly active users, and users within over 180 countries around the world. With a strong presence [...]
The debate about whether social media posts should be automated is one that has gone on for years. With each side having very reasonable & valid arguments, it comes as no surprise to learn that the majority of producers within the electronic music industry have conflicting ideas as to what will work best for [...]
Every month up to 1.5 billion people actively use the YouTube platform. The platform ranks second only to Facebook whose monthly active users reach 2 billion. YouTube is the market leader for video content, video sharing and video marketing. The potential audience for every video you upload is immense and for that reason, YouTube [...]
If you are similar to the majority of music producers within the music industry, you will no doubt become distracted from time-to-time from your production schedule when creating new tracks. It’s human: it happens to everyone. Whether it’s an email, phone call, a message from friends, or anything else, there’s a lot of things [...]
Amazon Alexa, Google Home, Apple HomePod. They have one thing in common: they are the way in which consumers will search over the coming years. With Alexa overtaking the likes of Facebook, Spotify, Instagram (and many others) as number one in the app store around the world, it is undeniable that voice is beginning [...]
Instagram's questions sticker has only existed for a short time, but it's already been branded a mutable offence by many corners of the online community, with many criticising the feature for the way it promotes narcissism and egotistic qualities. Many users have claimed it makes Instagram stories obnoxiously long and powerpoint-like and even threatened to delete the [...]
Ease of access into the music industry is now a lot easier than it used to be. Decades ago, people used to have to be signed to major record labels in order to have any shot of becoming extremely successful. However, the internet has allowed more and more people over the years to begin [...]
A key step to furthering your career is via a music-based podcast. Music is the common denominator that joins all of us, and it’s a way of sharing memories or introducing us to new artists, songs, and even styles. Once you’ve determined your show’s theme (this should be loosely based on your own musical [...]
Music streaming service Deezer may not be the most popular platform in its field but has just made one of the most interesting developments the music industry has ever seen. The French platform has developed an AI system that can easily detect a song’s mood, an advancement that could change the way music recommendations [...]
The age of the internet has revolutionized the way marketing is done. The ability to create a relationship with millions of fans around the world is at your fingertips. Utilizing this powerful tool will help you build a successful fanbase by raising brand awareness. Thanks to social media, there are a wide variety of [...]
Ever since its release in 2017, Fortnite has been a household name around the globe, quickly becoming one of the most famous games the world has ever seen. Particularly during the first year, the game had an unrivalled level of popularity, with many gamers of all ages becoming increasingly addicted to its battle royale [...]
The age of the internet has revolutionized the way marketing is done. The ability to create a relationship with millions of fans around the world is at your fingertips. Utilizing this powerful tool will help you build a successful fanbase by raising brand awareness. Thanks to social media, there are a wide variety of [...]
Established in 1985, the Winter Music Conference has continually maintained an important role within the electronic music industry. Running alongside Miami Music Week, the conference is held once a year during March, and draws an international crowd of producers, fans, and industry professionals. Fast-forward to current day, and it’s now one of the most [...]
Whether it’s a DJ in a club making every transition sound absolutely flawless, or an upcoming producer able to secure any collaboration they desire, humans naturally have curiosity as to how our peers are able to accomplish everything with (supposedly) minimal effort. During this article, we’re going to understand how high-performers make everything look [...]
The phrase “brand deal” is thrown around a lot these days with little meaning or understanding. It exemplifies the cohesion between the music industry and other parts of the private sector. Essentially, it’s the terminology used when a company pays you (the artist) to advertise their product. In this article, we’re going to break [...]
Many producers, record labels, and PR companies within the music industry often hope to make every single piece of content they create go “viral”. After all, it allows them to satisfy their ego knowing that what they made did well in the eyes of the consumer. But more often than not, tracks do not [...]
Instagram is undoubtedly one of the largest social media platforms in the current landscape of our society. Owned by Facebook, the social media giant recently announced that Instagram, the photo and video content distribution platform, had approached 1 billion active monthly users on the site. To put things into context, that’s roughly 1 in [...]
