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Spamming is defined as the “indiscriminate sending of unsolicited emails, usually of a commercial nature to multiple mailing lists, individuals or newsgroups”. Spamming your music is an unacceptable strategy. Many artists have the talent to create beautiful music but often fail to grasp good methods of connecting and communicating with people on social platforms. [...]
The music industry shares the obstacles of many others in the world of marketing – how to find creative and innovative ways to promote an artist? Building a strong personal brand that speaks to your fans will make a huge impact in taking you to the heights of the dance music elite. One of [...]
With new polls showing that 35% of all adults now use Instagram, a huge increase from the 24% who use Twitter, it is clear that there is no social networking app around right now that can influence your career in the way that Instagram can. With 38% of all Instagram account holders using it [...]
Perhaps the fastest evolving marketing tool, Social Media has become an integral part of global marketing campaigns and only becomes increasingly valuable with each passing year. Having a social media presence is vital for artists, providing a bridge to connect with a global audience of current and potential fans. While all of the major [...]
2019 has been a year absolutely full of significant advancements within the music industry regarding streaming, sales, technology, and much more. Whether it’s the new portal for music pitching via Spotify for artists, or the progress within voice devices allowing people to stream music flawlessly from anywhere in the home, it is undeniable that [...]
Timeless; adjective Meaning: not affected by the passage of time or changes in fashion. Synonyms: classic, ageless, permanent, everlasting, immutable. Perhaps the most poignant of all the official dictionary definitions of 'timeless' is the final word on the above list... Immutable. There is, after all, no finer way to describe CamelPhat's 2017 anthem, which [...]
With the DJ Mag Top 100 poll playing such a huge role in artists' careers, various producers have enforced creative campaigns to scoop in as many votes as they possibly can. In recent years, the award itself has been ridiculed by some sections of the dance community with many labelling the accolade as a [...]
When using social media as an artist, it can be all too easy to become wrapped up in the creation of your content rather than efficiently planning and scheduling your campaigns. With social media now requiring more attention than ever, it can be difficult to allocate the necessary time and hard work to being [...]
Coming up with new ideas for content can be difficult as an artist. Sometimes you become stuck in a rut, limiting your creativity for new ideas. Although your using the same kind of content over and over may work at first, over time it will become less effective as people grow bored with it. [...]
It’s common knowledge that having more contacts and experience is a much better starting point when you’re trying to break into the music industry. Without knowing the right people, it is much more difficult to have access to the very best opportunities, the kind of opportunities that can propel your career to the next [...]
2018 has been an incredible year for the industry. An abundance of great music has been released and the industry has well and truly thrived as a result. Electronic music festivals around the world have continued to grow in influence, artists have risen to lofty heights, labels have outdone themselves with their content. In [...]
Facebook videos should already be a central aspect of your online strategy. With the ability to draw focus and increase engagement, videos have always been one of the most valuable pieces of content you can deliver. In the past, YouTube was the only place fans visited to watch video content, but now all social [...]
Extremely successful people within the music industry know and understand that swift, decisive action is needed for success to come at exponential rates. After all, the harder (and smarter) you work, the more productive you can be. During this article, we’re going to discuss how you can hustle to be more productive and to [...]
A question many artists will ask throughout their career is how to gain more fans. Simply put, there are a number of methods out there to increase your fanbase over time. A common misconception is that fans and followers are the same thing and this could not be more false. A follower is someone [...]
Spotify continues to be one of the most influential brands in the music industry. Despite the low royalty payments, the sheer volume of users on Spotify makes it an integral aspect of every artist’s career. The truth is, many artists aren’t making the most out of Spotify and are not reaching their full potential. [...]
As an artist, becoming successful will result in your inbox becoming increasingly busy over time. The more people you convert into fans, the more impossible it will be to manage your inbox effectively. One of the main methods of communication that fans use to contact artists is the Instagram private message inbox. In this [...]
With the velvety curtains of summer 2018 drawing to a close, another season has passed through the somewhat formulaic pattern of the dance music calendar, a flurry of events pierced annually by a series of jewels in the industry’s crown. But as this particular summer ends, dance music balances on the most delicate of [...]
Your artist logo is undoubtedly one of the most integral parts of your brand. It gives you a solid identity, illustrating what you stand for in the industry, the type of music you make, and hints at the type of content you create. For example, a lot of dubstep and bass producers have very [...]
As an artist, the earliest stages of your career can often involve difficulty in getting your music heard. Despite your level of talent, this will always be one of the biggest hurdles that must be overcome in order to move forward. This is where PressPlay comes in. The firm is making a huge impact [...]
"Someone in a particular area of activity who is one of the first people to be involved in, or develop, something new." The dictionary definition of a 'Pioneer' is perhaps the most fitting tribute that can be paid to the late, great Tim Bergling (aka, Avicii). With many producers and DJs looking to assert [...]
