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Don’t be a spam artist – promote strategically

2018-12-31T10:00:14+01:00

Spamming is defined as the “indiscriminate sending of unsolicited emails, usually of a commercial nature to multiple mailing lists, individuals or newsgroups”. Spamming your music is an unacceptable strategy. Many artists have the talent to create beautiful music but often fail to grasp good methods of connecting and communicating with people on social platforms. [...]

Don’t be a spam artist – promote strategically2018-12-31T10:00:14+01:00

Why artists should look beyond social media for marketing

2018-12-30T10:00:25+01:00

The music industry shares the obstacles of many others in the world of marketing – how to find creative and innovative ways to promote an artist? Building a strong personal brand that speaks to your fans will make a huge impact in taking you to the heights of the dance music elite. One of [...]

Why artists should look beyond social media for marketing2018-12-30T10:00:25+01:00

Moon Jelly marketing predictions for 2019

2018-12-25T10:00:55+01:00

2019 has been a year absolutely full of significant advancements within the music industry regarding streaming, sales, technology, and much more. Whether it’s the new portal for music pitching via Spotify for artists, or the progress within voice devices allowing people to stream music flawlessly from anywhere in the home, it is undeniable that [...]

Moon Jelly marketing predictions for 20192018-12-25T10:00:55+01:00

How CamelPhat changed the game with ‘Cola’

2018-12-24T10:00:05+01:00

Timeless; adjective Meaning: not affected by the passage of time or changes in fashion. Synonyms: classic, ageless, permanent, everlasting, immutable. Perhaps the most poignant of all the official dictionary definitions of 'timeless' is the final word on the above list... Immutable. There is, after all, no finer way to describe CamelPhat's 2017 anthem, which [...]

How CamelPhat changed the game with ‘Cola’2018-12-24T10:00:05+01:00

Nicky Romero’s use of unique campaigns to further his brand

2018-12-22T10:00:19+01:00

With the DJ Mag Top 100 poll playing such a huge role in artists' careers, various producers have enforced creative campaigns to scoop in as many votes as they possibly can. In recent years, the award itself has been ridiculed by some sections of the dance community with many labelling the accolade as a [...]

Nicky Romero’s use of unique campaigns to further his brand2018-12-22T10:00:19+01:00

How to get into the music industry without contacts or experience

2018-12-18T10:00:09+01:00

It’s common knowledge that having more contacts and experience is a much better starting point when you’re trying to break into the music industry. Without knowing the right people, it is much more difficult to have access to the very best opportunities, the kind of opportunities that can propel your career to the next [...]

How to get into the music industry without contacts or experience2018-12-18T10:00:09+01:00

How to make more streaming revenue through Spotify

2018-12-12T10:00:39+01:00

Spotify continues to be one of the most influential brands in the music industry. Despite the low royalty payments, the sheer volume of users on Spotify makes it an integral aspect of every artist’s career. The truth is, many artists aren’t making the most out of Spotify and are not reaching their full potential. [...]

How to make more streaming revenue through Spotify2018-12-12T10:00:39+01:00

How your artist logo can influence consumer purchase decisions

2018-12-07T10:00:25+01:00

Your artist logo is undoubtedly one of the most integral parts of your brand. It gives you a solid identity, illustrating what you stand for in the industry, the type of music you make, and hints at the type of content you create. For example, a lot of dubstep and bass producers have very [...]

How your artist logo can influence consumer purchase decisions2018-12-07T10:00:25+01:00

Interview: PressPlay – the record label that prioritises talent

2018-12-04T10:00:59+01:00

As an artist, the earliest stages of your career can often involve difficulty in getting your music heard. Despite your level of talent, this will always be one of the biggest hurdles that must be overcome in order to move forward. This is where PressPlay comes in. The firm is making a huge impact [...]

Interview: PressPlay – the record label that prioritises talent2018-12-04T10:00:59+01:00

The birth of a pioneer: How Avicii dared to dream

2018-12-03T12:00:22+01:00

"Someone in a particular area of activity who is one of the first people to be involved in, or develop, something new." The dictionary definition of a 'Pioneer' is perhaps the most fitting tribute that can be paid to the late, great Tim Bergling (aka, Avicii). With many producers and DJs looking to assert [...]

The birth of a pioneer: How Avicii dared to dream2018-12-03T12:00:22+01:00
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