Your location:
As an artist, a lot of the content you share will originate on your phone. Particularly on tour, much of what you share with the world will be photos taken on your device. In the world of marketing, there is nothing worse than content that is of a low quality. Low-resolution images will negatively [...]
Brand partnerships can bring an abundance of growth to your career in many ways. By collaborating on projects with brands, you and your content will be exposed to a variety of crowds. Collaborating with a brand will not only propel the brand to achieve more exposure but will also do the same for you. [...]
In the music industry, it can be pretty difficult to get things done. With a long schedule of items to accomplish, productivity & a strong work ethic can often be extremely hard to obtain. In contrast, some people are able to work extremely efficiently so that they’re able to become a step closer to [...]
In a previous article we debated the benefits of hiring a ghost producer, and discussed the benefits of working with artists in order to achieve optimum creativity. Now, we’re going to look at current opinion within the industry, and whether it is now socially acceptable to use ghost producers, in contrast to previous years. [...]
One of the most commonly asked questions by artists is how to increase excitement ahead of the release of a track or album. This can be a difficult task, especially if you haven’t yet amassed a large worldwide fanbase. One of the newest tactics for generating interest around a release is the pre-save feature, [...]
Pre-save campaigns through streaming services are undoubtedly one of the very best ways to drum up excitement ahead of the release of a track or album. Allowing you to ensure that your most dedicated fans receive your new music instantly, the feature is a great method for generating an increased volume of streams and [...]
Living in traditional cultural cities is no longer mandatory to having a successful career due to the opportunities presented with working remotely. However, it certainly helps. As technology gets more advanced in the modern age, the music industry is constantly expanding into new realms. With the likes of artist managers, journalists, graphic designers etc [...]
As a producer, you’ll always have to play a role in the content you distribute. Whether you’re at the start of your career and must create everything yourself, or you’re fully established and need to direct others to create on your behalf, content is something that should always be part of your artist strategy. [...]
So your biography is written, your press shots have been approved, and your social media accounts are good to go. But being a producer of DJ in 2018 is about so much more than just building your fanbase, and the hardest part - for even the world’s biggest superstars - comes in learning how [...]
Many people within the music industry hold a common belief that in order to be successful, it is essential to be living in Amsterdam, Los Angeles, or another cultural hub for electronic dance music. Despite that, more & more people are achieving their dreams from far-flung corners of the globe. For example, a producer [...]
When starting your career as an artist, you will find that most of your promotion has to be self-published. This is everything from social media posts to email newsletters, and with so many outlets to cover; it can be tiring and stressful to manage all of the content yourself. There will come a time [...]
As your career progresses, much of your focus will often resolve around the creative and marketing aspects. These are the aspects of your career that enable you to grow and increase your income. Due to this, it is all too easy to pour all of your resources into making sure you are doing everything [...]
Many now regard Instagram as the most influential social media platform out there. It has been the fastest growing social network of 2018 so far and looks set to only increase its influence globally into 2019 and beyond. As the most artistic of the social platforms, it comes as no surprise that artists are [...]
Reverse engineering your ambitions is an extremely efficient way to go about achieving your dreams within the music industry. After all, it provides clarity of the vision and the steps that you need to take in order to get there. In this article, we’re going to talk about what the art of reverse engineering [...]
Whether it's going to happen in the next two years, 5 years, or beyond, a recession is undoubtedly coming. Due to it being a natural part of the financial cycle, it’s truly inescapable. Companies within the music industry will go bankrupt, producers will be unable to afford their lavish lifestyle due to a lack [...]
Amazon Alexa, Google Home, Apple HomePod. They have one thing in common: they are the way in which consumers will search over the coming years. With Alexa overtaking the likes of Facebook, Spotify, Instagram (and many others) as number one in the app store around the world, it is undeniable that voice is beginning [...]
Many artists limit their creativity and simply focus on their music alone. At the earliest stages of your career, in particular, you’ll need to work on a number of different aspects, from content creation to advertising. Although your music will always be your main focus, content creation is an incredibly valuable aspect of your [...]
Messenger bots continue to grow in popularity and are now commonly used by most of the top artists and brands in the music industry. The benefits provided by these bots are endless both for fans and artists, they offer a unique opportunity to connect with your audience. One of the most beneficial aspects of [...]
As an artist, one of the most vital components of maintaining an effective presence on social media is understanding your audience. Without knowing your audience, you will struggle to make a real connection and your engagement rate will suffer as a result. Many struggle to find the right methods for understanding their audience. Understanding [...]
Many producers within the EDM industry believe that producing music is the only way that they can make money in the scene. However, with an increasing number of musicians able to sustain a full-time career from their passion, it has become evident that generating multiple income streams is absolutely essential to success. In this [...]
