Your location:
Brand partnerships can bring an abundance of growth to your career in many ways. By collaborating on projects with brands, you and your content will be exposed to a variety of crowds. Collaborating with a brand will not only propel the brand to achieve more exposure but will also do the same for you. [...]
The phrase “brand deal” is thrown around a lot these days with little meaning or understanding. It exemplifies the cohesion between the music industry and other parts of the private sector. Essentially, it’s the terminology used when a company pays you (the artist) to advertise their product. In this article, we’re going to break [...]
One of the most common topics up for discussion in the music industry is whether having a lot of money can aid you in advancing your career more quickly. Every artist has a different path to success, whether aided by money, talent, or contacts. Money can often be a big factor in whether an [...]
Artists within the music industry are constantly exploring new ways to collaborate with people within their niche and beyond. But what are companies looking for when they search for clients to do a “brand deal” with? And what is the process that they tend to go through? That’s what we’re going to cover in [...]
With so much focus on leading electronic music festivals and their stage hosts, brands now have more opportunities than ever for widespread exposure at events worldwide.
Throughout the age of EDM, music producers have constantly been investing time and money into their careers. Whether it’s producers with a long-lasting legacy such as Eric Prydz or Tiësto, or upcoming artists making a dent in the industry, a commitment of time is essential to becoming successful. Our fascination with a producer making [...]
Given the rise of the internet, consumers have been able to control the type of media they consume now more than ever. As a result, learning how to properly market yourself as an artist will play an integral role in your brand’s overall growth and success. You’ll need to understand the different marketing avenues [...]
Californian festival Coachella has become a household name around the globe. Famous for its diverse offering of music, art, entertainment, and food, the festival holds abundant opportunities for influencers and brands. Major festivals like Coachella are a key opportunity for brands and artists to utilize word of mouth advertising, and reach consumers in an [...]
Pop star and streetwear icon Justin Bieber has proved in recent years that owning an influential clothing line is integral to the growth of an artist, and their ever-expanding fan base. Though, perhaps not even the 24-year-old could have predicted the impact his ‘Purpose’ tour would have on contemporary fashion. Of course, merchandise has [...]
As far as artist merchandise was concerned, a tee packed with tour dates was long considered the ultimate collector’s badge of fandom. Whilst musical debates raged on, the consumer was always in possession of the secret weapon… “Yes, but did you see the (Insert Location) gig?”, with a cotton-blend product to back their point. [...]
Over the past few years, influencer advertising has become a lot more prominent within the modern economy. With more and more brands working on campaigns with social media influencers, it is widely recognized that this form of promotion can massively drive traffic and sales towards a product. Therefore in this article, we’re going to [...]
During Ultra Music Festival 2018, attendees were told to “expect the unexpected” throughout the entirety of the festival. Packed with stunning performances from the likes of Jonas Blue and Virtual Self, it was impressive to see the EDM community coming together for the truly magnificent event. But of course, the marketing campaign for the [...]
