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The problem these days is that artists and musicians resort to already crowded social platforms, while the aim is to stand out. A podcast is a perfect way to be different, build your storyline as an artist and connect with your audience in an original and more in-depth way. You can look at a [...]
With many people wishing to download media content for free, music piracy has been on the rise over the past few years. With the ability to hurt both emerging and established artists, the damage is often a lot worse than people tend to think. In this article, we’re going to discuss how music piracy [...]
Many artists limit their creativity and simply focus on their music alone. At the earliest stages of your career, in particular, you’ll need to work on a number of different aspects, from content creation to advertising. Although your music will always be your main focus, content creation is an incredibly valuable aspect of your [...]
Messenger bots continue to grow in popularity and are now commonly used by most of the top artists and brands in the music industry. The benefits provided by these bots are endless both for fans and artists, they offer a unique opportunity to connect with your audience. One of the most beneficial aspects of [...]
As an artist, Facebook ads will be an integral aspect of your marketing strategy. Reaching a large number of people through Facebook is now near impossible unless you conduct paid advertising unless one of your posts goes viral. Many underestimate the value of advertising on the platform, but it is one of the best [...]
Analysing your social media analytics is one of the most effective ways out there to learn more about the demographic of your fanbase. Through looking into the kind of people who are engaging with your content, you can discover exactly who you should be targeting when advertising. One of the best ways to analyse [...]
A Spotify pre-save campaign can provide you with seemingly endless benefits, from collecting email addresses to building excitement ahead of a release. There are several platforms out there making the process incredibly easy and low cost for artists, providing pre-save capabilities and running complex campaigns to run alongside. As the benefits of a Spotify [...]
As an artist, one of the most vital components of maintaining an effective presence on social media is understanding your audience. Without knowing your audience, you will struggle to make a real connection and your engagement rate will suffer as a result. Many struggle to find the right methods for understanding their audience. Understanding [...]
Every artist will eventually reach a point in their career when they’ll no longer be able to manage their social media alone. Whether you decide to hand over your online presence entirely or still have access, you’ll need to effectively manage your social media team for the best results. Managing your social media through [...]
Although it has lost a proportion of its users over the last couple of years, Snapchat continues to form a vital aspect of social media campaigns. While the number of users has decreased over the last year, the platform is still popular among a large audience, making it a great tool for expanding your [...]
Within the music industry, it’s very common for people to aspire to create a full-time income for themselves. After all, if they don’t have to work a day job, they thus can focus every waking minute of their time on their music career. During this article, we’re going to discuss some practical ways in [...]
The Instagram shadowban. It might have happened to you. Have you ever experienced a mysterious fallback of likes and comments on your posts? Then you might have fallen victim to the Instagram shadowban. There are 4 simple signs you need to check to see if you are shadowbanned. Have you noticed a sudden: drop in [...]
Culture has always had a relation to the conditions that surround it. Whether it’s films documenting a recent natural disaster, or a musician writing a song about their experience growing up, there has never been a shortage of content surrounding our reality (or even distorting it). For example, during the Great Depression in the [...]
The question that every concert promoter or festival organisation wishes to answer is the following: can you ensure that digital fans really purchase a ticket for a festival or concert for a particular artist, such as Armin van Buuren? Predictive digital fans This answer is not only a resounding yes, but can be taken [...]
With the electronic music industry well and truly booming in China, it is now more important than ever to tap into the market. Due to the differences in use of social media networks when compared with the rest of the world, it can be difficult to reach out to the Chinese audience. People in [...]
Many producers within the EDM industry believe that producing music is the only way that they can make money in the scene. However, with an increasing number of musicians able to sustain a full-time career from their passion, it has become evident that generating multiple income streams is absolutely essential to success. In this [...]
Although DJ Mag is predominantly known for delivering the latest news within the electronic music industry, it has seen its fair share of controversy. During the year, DJ Mag runs two polls – the Top 100 DJs Poll and the Top 100 Clubs Poll. The results of both are dictated by votes from fans [...]
Sales within the music industry is a topic that’s certainly not talked about enough within the EDM community. Despite all the great branding that’s regularly exhibited on social networks, the majority of musicians aren’t great at sales in the slightest. After all, most people seem to consider “check my song out on Spotify” a [...]
Sleep is something that’s often debated amongst the electronic music community. With work ethic being pushed extremely strongly by producers and industry executives alike, it comes as no surprise to learn that many producers and DJs are currently sacrificing their sleep in order to progress their career at an accelerated rate. But what are [...]
The debate about whether social media posts should be automated is one that has gone on for years. With each side having very reasonable & valid arguments, it comes as no surprise to learn that the majority of producers within the electronic music industry have conflicting ideas as to what will work best for [...]
